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Apple Search Ads campaign auditing evaluates your bid health by analyzing CPT, TTR, and CVR metrics alongside campaign architecture to identify structural issues and benchmark performance across country segments.

An ASA Health Score assesses iOS app advertising performance by evaluating targeting, creatives, and placement coverage across Search Results, Search Tab, Today Tab, and Product Pages against country benchmarks to generate actionable optimization recommendations.

Checking MMP integration and SKAdNetwork mappings for iOS app ads involves verifying attribution health, ATT considerations, and post-install event quality to ensure accurate campaign performance tracking.

Optimizing Creative Sets and Custom Product Pages across ASA placements requires evaluating CPP availability, running multi-variant tests, and aligning creative variants with keyword intent to improve Search Results and Today Tab performance.

Managing budget pacing and TAP coverage for Apple Search Ads requires analyzing spend distribution across placements to balance campaign scale, optimize bidding efficiency, and generate a summarized action plan for optimization.

Poor TTR and CVR in Apple Search Ads campaigns compared to country benchmarks often stems from misaligned Creative Sets, inadequate bid health, or suboptimal campaign structure that requires deep analysis to identify specific gaps.