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ads apple

Analyze Apple Search Ads campaign structure, bids, budgets, and MMP attribution to compute a health score.

Updated Apr 29, 2026
Search Tags:#roas#asa#apple-search-ads#mmp-attribution#bid-health#creative-sets#campaign-audit
One-click install
npx skills add https://github.com/MantisWare/BizForge --skill ads-apple-mantisware
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads apple
Source: https://github.com/MantisWare/BizForge/tree/main/library/skills/paid-media/ads-apple
Command: npx skills add https://github.com/MantisWare/BizForge --skill ads-apple-mantisware

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Apple Search Ads (ASA) campaigns can be complex to optimize and scale. This skill provides a structured health analysis to identify gaps, inefficiencies, and opportunities across ASA campaigns for mobile apps.

Core Features & Use Cases

  • Evaluate campaign structure, bid health, and allocation across Search Results, Search Tab, Today Tab, and Product Pages.
  • Assess Creative Sets, CPPs, and asset alignment with keyword intents to improve engagement and ROAS.
  • Integrate MMP attribution to validate post-install events and optimize for target CPI/CPA across countries and categories.
  • Generate a prioritized action plan with pacing, budget, and targeting recommendations for near-term wins.

Quick Start

Run the ASA audit on your campaigns using ASA export data and MMP metrics to produce a health score and actionable recommendations.

Frequently Asked Questions about ads apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit Apple Search Ads campaigns for ROAS and bid health?▼

To audit Apple Search Ads campaigns for ROAS and bid health, you need to analyze campaign structure, bids, creative sets, and MMP attribution. This process computes a health score and generates actionable optimization recommendations.

What is the best way to optimize ASA creative sets and CPPs for keyword intents?▼

Optimizing ASA creative sets and CPPs involves assessing asset alignment with keyword intents to improve engagement. Evaluating these elements alongside campaign structure ensures creative sets drive better ROAS.

Can I use MMP attribution data from AppsFlyer or Adjust to validate ASA post-install events?▼

Yes, you can use MMP attribution data from AppsFlyer, Adjust, Branch, or Singular to validate ASA post-install events. Integrating MMP metrics allows you to optimize campaigns for target CPI and CPA across countries.

How do I assess TAP coverage and budget allocation across Apple Search Ads placements?▼

Assessing TAP coverage and budget allocation requires evaluating distribution across Search Results, Search Tab, Today Tab, and Product Pages. Analyzing these placement metrics identifies inefficiencies and scaling opportunities.

What data is required to perform an Apple Search Ads campaign health check?▼

Performing an Apple Search Ads health check requires ASA exports or API data, MMP integration, country and category mappings, and defined KPI targets. These inputs compute a comprehensive health score and prioritized action plan.

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