ads apple

Analyze Apple Search Ads campaigns and compute an ASA Health Score.

Updated Apr 26, 2026
One-click install
npx skills add https://github.com/kinnerkarmanish/mak --skill ads-apple-kinnerkarmanish
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads apple
Source: https://github.com/kinnerkarmanish/mak/tree/main/library/skills/paid-media/ads-apple
Command: npx skills add https://github.com/kinnerkarmanish/mak --skill ads-apple-kinnerkarmanish

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Apple Search Ads (ASA) campaigns often lack cohesive health checks and clear action plans. This skill provides a structured analysis framework to optimize campaign structure, bids, creative sets, MMP attribution, and pacing across countries.

Core Features & Use Cases

  • Campaign structure health checks across Brand, Category, and Competitor campaigns.
  • Bid health and keyword quality analysis with actionable recommendations.
  • MMP attribution setup validation and post-install event tracking.
  • Country-level KPI benchmarking and lookback insights for performance improvement.

Quick Start

Run /ads apple to start a deep ASA health analysis on your iOS campaigns.

Frequently Asked Questions about ads apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I perform an Apple Search Ads health check across multiple countries?

An Apple Search Ads health check evaluates campaign structure, bid health, creative sets, and budget pacing across countries. It requires campaign data exports, a linked MMP, and country-level benchmarks to compute an actionable ASA Health Score.

What is ASA bid health analysis and how does it improve campaign performance?

ASA bid health analysis reviews keyword quality and bidding strategies in Apple Search Ads to identify optimization opportunities. It provides actionable recommendations to adjust bids, ensuring campaigns remain competitive while maintaining efficient budget spend.

Do I need a linked MMP to analyze Apple Search Ads campaign performance?

Yes, a linked MMP is required to validate MMP attribution setup and track post-install events. This integration allows the analysis to correctly assess campaign performance and generate accurate optimization recommendations.

Can I benchmark ASA campaigns for Brand, Category, and Competitor campaign types?

Yes, you can benchmark ASA campaigns by evaluating Brand, Category, and Competitor campaign structures. The analysis applies country-level KPI benchmarking and lookback insights to identify performance improvements across these campaign types.

How do I optimize TAP coverage and budget pacing for Apple Search Ads?

Optimizing TAP coverage and budget pacing requires analyzing campaign data exports against country-level benchmarks. This process evaluates budget utilization and TAP coverage to ensure efficient spend and maximum reach across targeted regions.