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samChang72
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ads-apple

Analyze Apple Search Ads campaign performance across structure, bids, creatives, and attribution.

1|Updated Feb 2, 2026
Search Tags:#performance analysis#bid optimization#Apple Search Ads#ASA#mobile app advertising
One-click install
npx skills add https://github.com/samChang72/custom-skills --skill ads-apple-samchang72
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-apple
Source: https://github.com/samChang72/custom-skills/tree/main/claude-config/skills/ads-apple
Command: npx skills add https://github.com/samChang72/custom-skills --skill ads-apple-samchang72

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a comprehensive analysis of Apple Search Ads (ASA) campaigns, identifying areas for improvement and optimizing performance.

Core Features & Use Cases

  • Campaign Structure Analysis: Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, and TAP coverage.
  • Bid Health Assessment: Analyzes CPT vs Install Rate, TTR, Conversion Rate, and CPT/CPG against benchmarks.
  • Creative Sets Optimization: Reviews Custom Product Pages, Default Creative, and Creative Testing.
  • Attribution & MMP Health Check: Ensures MMP integration, SKAdNetwork & ATT configuration, and proper event tracking.
  • Budget Pacing Review: Evaluates daily cap setting, spend vs cap ratio, and budget split across placement types.
  • TAP Coverage Analysis: Assesses Search Results, Search Tab, Today Tab, and Product Pages coverage and performance.
  • Goal CPA / KPI Assessment: Compares actual CPI vs target CPI, CPI trend, and revenue events for ROAS optimization.

Quick Start

Use the ads-apple skill to analyze the performance of your Apple Search Ads campaign.

Frequently Asked Questions about ads-apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze Apple Search Ads campaign performance and identify optimization areas?▼

Apple Search Ads campaign performance analysis evaluates campaign structure, bid health, creative sets, attribution, budget pacing, and TAP coverage against benchmarks to provide actionable optimization insights.

How does Apple Search Ads bid health assessment work for mobile app advertising?▼

Apple Search Ads bid health assessment analyzes CPT versus install rate, TTR, conversion rate, and CPT or CPG metrics against industry benchmarks to identify areas for bid optimization.

What do I need to evaluate Apple Search Ads attribution and MMP integration?▼

Evaluating Apple Search Ads attribution requires checking MMP integration, SKAdNetwork and ATT configuration, and proper event tracking to ensure accurate measurement of campaign results.

Can I optimize Apple Search Ads budget pacing and TAP coverage for better ROAS?▼

Optimizing Apple Search Ads budget pacing and TAP coverage involves evaluating daily cap settings, spend versus cap ratios, and budget split across Search Results, Search Tab, Today Tab, and Product Pages.

What is the best way to assess Apple Search Ads creative sets and Custom Product Pages?▼

Assessing Apple Search Ads creative sets involves reviewing Custom Product Pages, Default Creative, and Creative Testing to determine which variations drive the highest conversion performance.

How do I compare actual CPI versus target CPA for Apple Search Ads campaigns?▼

Comparing actual CPI versus target CPA for Apple Search Ads involves assessing CPI trends and revenue events to measure and optimize the return on ad spend against your goal KPIs.

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