ads-apple

Analyze Apple Search Ads campaign structure, bids, Creative Sets, and MMP attribution.

7.9k|1.2k|Updated Feb 11, 2026

Search Tags:#optimization #performance audit #asa #apple search ads #app store ads #mobile advertising

Ready to run

npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-apple

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: ads-apple
Source: https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-apple
Command: npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-apple

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a deep analysis of Apple Search Ads campaigns, identifying critical issues and offering actionable recommendations to improve performance and reduce costs.

Core Features & Use Cases

Comprehensive Audit: Analyzes campaign structure, bid health, creative sets, attribution, budget pacing, and placement performance.
Performance Benchmarking: Compares your metrics against industry and country-specific benchmarks.
Use Case: A mobile app advertiser is seeing high costs on Apple Search Ads and wants to understand why. They use this Skill to get a detailed report on campaign structure, bid efficiency, and creative effectiveness, along with a prioritized action plan to optimize their spend.

Quick Start

Analyze my Apple Search Ads performance and provide optimization recommendations.

Frequently Asked Questions about ads-apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit my Apple Search Ads campaigns to lower high CPA?▼

To audit Apple Search Ads campaigns, you analyze campaign structure, bid health, creative sets, and budget pacing against country-specific CPA benchmarks to identify inefficiencies and reduce costs.

What metrics do I need to provide for an Apple Search Ads performance analysis?▼

For an Apple Search Ads performance analysis, you need to provide your ASA account data or metrics so the Skill can evaluate TAP coverage, MMP attribution, bid efficiency, and placement performance.

How does Apple Search Ads campaign structure affect bid health and spend pacing?▼

Apple Search Ads campaign structure impacts bid health and spend pacing by determining how effectively budgets are allocated across TAP coverage and placements, directly influencing your goal CPA by country.

Can I benchmark my Apple Search Ads performance against country-specific goals?▼

Yes, you can benchmark Apple Search Ads performance by comparing your provided account metrics against industry and country-specific CPA goals to evaluate campaign effectiveness and optimize spend.

Why does my Apple Search Ads MMP attribution data matter for creative set optimization?▼

MMP attribution data matters for Creative Sets optimization because it validates actual install performance, allowing you to evaluate creative effectiveness and adjust bids to improve overall Apple Search Ads ROI.