Analyze Apple Ads campaigns to compute an ASA health score and recommended actions.
npx skills add https://github.com/scanbott/claude-skills --skill ads-apple-scanbott
Please help me install this Agent Skill. Skill: ads-apple Source: https://github.com/scanbott/claude-skills/tree/main/ads-apple Command: npx skills add https://github.com/scanbott/claude-skills --skill ads-apple-scanbott
Streamline and optimize Apple Ads (ASA) campaigns by providing a structured health check across campaign architecture, bidding, CPPs, attribution, and budget pacing to improve efficiency and ROI.
Audit an ASA account using exports to produce a prioritized, actionable optimization plan for the next 30 days.
High-intent search queries and answers about installing and using this skill.
Auditing Apple Ads campaign performance requires analyzing campaign architecture, bidding strategies, Custom Product Pages, attribution setup, and budget pacing. A structured health check evaluates placement performance and country-level benchmarks to identify optimization opportunities and improve ROI.
Optimizing Apple Ads bidding and budget pacing involves evaluating Maximize Conversions alignment, target CPA settings, and keyword-level bidding discipline. Analyzing TAP coverage and country-level benchmarks ensures budget pacing efficiency and sustained campaign delivery across targeted audience segments.
Apple Ads attribution works with MMP integration by validating AdAttributionKit usage, SKAN postbacks, and attribution windows. Reviewing these integration details ensures accurate conversion tracking and reliable measurement across campaign placements.
Yes, assessing Custom Product Pages effectiveness involves conducting a CPP health assessment and evaluating CPP asset alignment with specific audience segments. This analysis identifies opportunities to drive higher conversion rates across different campaign types and placements.
Yes, providing target CPI or CPA metrics is required to compute an ASA health score and generate recommended actions. These targets enable accurate evaluation of bid health, budget pacing, and country-level performance benchmarks.
Apple Ads campaigns may underperform due to misaligned campaign structure, poor placement performance, or ineffective Custom Product Pages. A comprehensive audit identifies structural issues across Search Results, Search Tab, Today, and Product Pages placements to pinpoint optimization gaps.
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