What problem does it solve?
It identifies and diagnoses attribution loss caused by misconfigured GA4 models, Consent Mode V2 enforcement, iOS ATT/SKAdNetwork-to-AdAttributionKit setups, and broken cross-device/server-side stitching that can mis-attribute a large share of conversions.
Core Features & Use Cases
- Cross-platform attribution stack audit: Checks GA4 attribution model choice, Google Ads conversion settings, Meta CAPI, Apple Ads/AdAttributionKit configuration, and MMP integration health across web, iOS, Android, and server-side.
- Surface-by-surface health scoring: Evaluates iOS attribution windows (including view-through), web conversion windows and lag, Consent Mode V2 mode/behavioral modeling readiness, and deduplication/stitching quality.
- Remediation plan with quick wins: Produces an action-focused findings report including an attribution map and prioritized fixes to recover modeled conversion signal.
Quick Start
Ask the AI to run the ads-attribution audit and produce an Attribution Health Score plus a remediation plan for your GA4, Consent Mode V2, iOS AdAttributionKit/ATT, server-side stitching, and MMP (AppsFlyer/Adjust/Branch/Singular) setup.