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TarzanGhimire
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ads-attribution

Audit GA4 and Google Ads attribution models for cross-platform accuracy.

Updated May 24, 2026
Search Tags:#GA4#Google Ads#MMP#ad attribution#Consent Mode V2
One-click install
npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-attribution-tarzanghimire
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-attribution
Source: https://github.com/TarzanGhimire/Claude-Ads-Skill/tree/main/skills/ads-attribution
Command: npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-attribution-tarzanghimire

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a comprehensive audit of cross-platform ad attribution, identifying and addressing issues that can lead to misattributed conversions and wasted advertising budgets.

Core Features & Use Cases

  • Cross-Platform Audit: Evaluates attribution health across web, iOS, Android, and server-side platforms.
  • Attribution Model Analysis: Inspects GA4 and Google Ads attribution models for data-driven vs. last-click settings.
  • Consent Mode V2 Enforcement: Ensures proper implementation of Consent Mode V2 for privacy compliance.
  • MMP Integration Health: Checks the integration and health of MMPs like AppsFlyer, Adjust, and Branch.
  • Use Case: For an e-commerce company, this Skill can ensure that their GA4 setup is correctly attributing conversions across different platforms, optimizing their ad spend.

Quick Start

Run the ads-attribution skill to perform a full attribution audit on your Google Ads account.

Frequently Asked Questions about ads-attribution

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit cross-platform ad attribution for GA4 and Google Ads?▼

Consent Mode V2 enforcement ensures your cross-platform ad attribution remains privacy-compliant by properly processing user consent signals across web, iOS, and Android before conversion data is stitched.

How do I check MMP integration health for ad attribution?▼

Checking MMP integration health involves inspecting your Mobile Measurement Partners like AppsFlyer, Adjust, and Branch to ensure accurate server-side attribution stitching and conversion tracking for mobile campaigns.

What is the difference between data-driven and last-click attribution models in GA4?▼

Data-driven attribution in GA4 distributes conversion credit algorithmically across touchpoints, while last-click assigns all credit to the final interaction, impacting how your Google Ads budget is optimized.

Do I need server-side attribution stitching for accurate conversion tracking?▼

Server-side attribution stitching is necessary for accurate conversion tracking when bridging gaps between web, iOS, and Android platforms, ensuring misattributed conversions do not lead to wasted advertising budgets.

Can I optimize ad spend without proper Consent Mode V2 implementation?▼

Optimizing ad spend without proper Consent Mode V2 implementation risks incomplete conversion tracking in GA4 and Google Ads, as missing privacy signals degrade the accuracy of your cross-platform attribution models.

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