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ads-budget

Reviews ad budget allocation and bidding strategies across platforms to produce kill and scale recommendations.

1|1|Updated Jul 6, 2026
Search Tags:#google ads#roas#meta ads#mer#budget allocation#bidding strategy#campaign scaling
One-click install
npx skills add https://github.com/muhammaddadu/ai-skill-collection --skill ads-budget-muhammaddadu
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/muhammaddadu/ai-skill-collection/tree/main/growth/ads-budget
Command: npx skills add https://github.com/muhammaddadu/ai-skill-collection --skill ads-budget-muhammaddadu

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Deciding where to spend ad budget, which bidding strategy to use per platform, and when to kill or scale campaigns is error-prone without a structured framework, leading to wasted spend on underperforming campaigns. ## Core Features & Use Cases - Budget Allocation Review: Evaluates spend distribution against the 70/20/10 rule (proven/scaling/testing channels) with platform selection matrices by business type. - Bidding Strategy Evaluation: Applies decision trees for Google, Meta, LinkedIn, TikTok, and Microsoft bidding based on conversion volume thresholds. - Kill/Scale Decisions: Flags campaigns using the 3x Kill Rule and 20% scaling rule, with data sufficiency validation before recommendations. - Use Case: A growth marketer managing Google, Meta, and LinkedIn campaigns asks for a budget review; the skill validates 14+ days of spend data, scores allocation health, and outputs a BUDGET-STRATEGY-REPORT.md with kill and scale lists plus MER analysis. ## Quick Start Review my current ad budget allocation and bidding strategies across Google and Meta, and tell me which campaigns to kill or scale.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I decide how to allocate budget across ad platforms?▼

Use the 70/20/10 rule: allocate 70% to proven channels meeting ROAS/CPA targets, 20% to scaling channels showing promise, and 10% to testing new platforms or audiences. Platform selection depends on business type, such as Google Search and LinkedIn for B2B SaaS.

When should I switch from Maximize Clicks to Target CPA on Google Ads?▼

Start with Maximize Clicks below 30 conversions per month, move to Maximize Conversions at 30-50 conversions, then adopt Target CPA above 50 conversions per month. Target ROAS requires active revenue tracking plus over 50 monthly conversions.

When should I pause an underperforming ad campaign?▼

Pause campaigns when CPA exceeds 3x target with at least 7 days of data and 20 clicks, or when spend reaches $100 or 50 clicks with zero conversions. Creatives with CTR below 50% of platform benchmark after 1,000 impressions should also be killed.

How much can I increase ad budget without breaking performance?▼

Never increase budget by more than 20% at a time, following the 20% rule. Monitor performance for 3-5 days after each increase to confirm CPA and ROAS stability before the next increment.

What is MER and how does it differ from ROAS?▼

MER (Marketing Efficiency Ratio) is total revenue divided by total marketing spend, measuring blended efficiency across all platforms. Unlike per-platform ROAS, MER evaluates overall marketing health, with typical targets of 3x-10x depending on margins.

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