What problem does it solve? Writing ad campaigns from scratch requires aligning brand voice, platform constraints, and copy frameworks, which is slow and inconsistent without a structured brief. ## Core Features & Use Cases - Campaign Concept Generation: Produces 3+ distinct campaign concepts with hypotheses, messaging, tone, and visual direction based on brand-profile.json. - Platform-Specific Copy Decks: Writes headlines, primary text, and CTAs tailored to Meta, Google, LinkedIn, TikTok, YouTube, and Microsoft, with two copy framework variants per platform for A/B testing. - Image Generation Briefs: Creates provider-neutral prompts with dimensions and safe-zone notes for each concept and platform combination. - Use Case: After running a brand DNA extraction, generate a complete campaign-brief.md with three concepts, a full copy deck, and image briefs ready for asset production. ## Quick Start Ask the AI to create a campaign brief for Meta and Google with a lead generation objective using the brand profile in the current directory.