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Audit Google Ads campaigns across 74 checks and generate a health score.

7.9k|1.2k|Updated Feb 11, 2026

Search Tags:#optimization #audit #google ads #paid advertising #ppc #performance max

Ready to run

npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-google-agricidaniel

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: ads-google
Source: https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-google
Command: npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-google-agricidaniel

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill addresses the complexity and potential for wasted spend in Google Ads campaigns by providing a comprehensive audit and actionable optimization recommendations.

Core Features & Use Cases

Deep Audit: Evaluates 74 critical checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings.
Performance Scoring: Generates a Google Ads Health Score (0-100) with detailed breakdowns by category.
Use Case: A marketing manager can use this Skill to get a rapid, data-driven assessment of their Google Ads account health, identifying immediate areas for improvement to boost ROI.

Quick Start

Use the ads-google skill to perform a deep analysis of your Google Ads account.

Frequently Asked Questions about ads-google

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I perform a deep audit of my Google Ads campaigns?▼

To perform a deep Google Ads audit, analyze campaign data, search terms reports, and ad creatives. This evaluates conversion tracking, wasted spend, account structure, keywords, ads, and settings to identify optimization opportunities and generate a health score.

What is a Google Ads health score and how is it calculated?▼

A Google Ads health score is a 0-100 rating evaluating account performance against industry benchmarks. It is calculated using 74 critical checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings to provide detailed category breakdowns.

Can I audit Performance Max campaigns to identify wasted spend?▼

Yes, you can audit Performance Max campaigns to identify wasted spend. The audit evaluates campaign settings, conversion tracking, and ad creatives, applying 74 checks to pinpoint optimization opportunities and reduce wasted spend for improved ROI.

What is the best way to find optimization opportunities in my PPC account structure?▼

The best way to find PPC optimization opportunities is to run a comprehensive audit evaluating account structure, keywords, and settings. This identifies wasted spend and configuration issues, providing actionable recommendations to boost campaign ROI.

Does a Google Ads audit require search terms reports and ad creatives?▼

Yes, a comprehensive Google Ads audit requires search terms reports and ad creatives. Analyzing these alongside campaign data is necessary to evaluate keyword performance, ad relevance, and conversion tracking accurately across the account.

When do I need a comprehensive Google Ads audit instead of basic optimization?▼

You need a comprehensive Google Ads audit when addressing complex wasted spend or performance drops. It runs 74 checks against industry benchmarks to evaluate conversion tracking and account structure, providing a health score for rapid, data-driven assessment.