perf-google-search-term-audit
OfficialAudit and optimize Google Ads search terms for waste reduction.
Marketing & Sales#performance marketing#google ads#data-driven marketing#search term audit#ad acquisition
Authorperceptiv-digital
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill provides a comprehensive audit and optimization solution for Google Ads search terms, helping to identify and eliminate wasted spend and improve acquisition efficiency.
Core Features & Use Cases
- Search-Term Audit: Analyze search terms for wasted spend and intent cannibalization.
- Decision Rules: Apply numeric decision rules and vetoes for a defensible answer.
- Data Integration: Gather evidence from various sources like search terms reports, campaigns, and ad groups.
- Use Case: Identify and negate terms with high spend and zero conversions, tighten match types for relevant terms, and protect high-converting terms.
Quick Start
Run the perf-google-search-term-audit skill on your Google Ads search terms report to get a detailed analysis and actionable recommendations.
Dependency Matrix
Required Modules
pandasnumpygoogle-api-python-client
Components
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: perf-google-search-term-audit Download link: https://github.com/perceptiv-digital/ecommerce-operator-playbooks/archive/main.zip#perf-google-search-term-audit Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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