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fianchettogianni
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ads

Plan, execute, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

Updated Mar 17, 2026
Search Tags:#audience targeting#conversion tracking#paid advertising#roas#ppc#cpa#ad optimization
One-click install
npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill ads-fianchettogianni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads
Source: https://github.com/fianchettogianni/my-marketing-skills/tree/main/skills/ads
Command: npx skills add https://github.com/fianchettogianni/my-marketing-skills --skill ads-fianchettogianni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill eliminates the guesswork and disjointed workflows of managing paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok, reducing wasted ad spend and improving return on ad spend (ROAS) and cost per acquisition (CPA) for marketers and founders.

Core Features & Use Cases

  • Cross-Platform Campaign Strategy: Build structured, scalable campaign architectures with standardized naming conventions, budget allocation frameworks, and platform-specific selection guides for B2B and B2C use cases.
  • Audience Targeting & Retargeting: Implement platform-specific audience segmentation, lookalike audience creation, and funnel-based retargeting workflows with frequency capping and exclusion rules to reach high-intent users.
  • Performance Optimization & Setup: Access pre-launch checklists, conversion tracking setup guides, and optimization levers for key metrics (CTR, CPA, ROAS) to fix underperforming campaigns and scale winning combinations. Use case: A B2B SaaS team with a $15,000 monthly ad budget can use this Skill to design a LinkedIn and Google Ads campaign structure, define audience segments for HR decision-makers, and set up conversion tracking to measure demo request ROAS.

Quick Start

Use the ads skill to build a paid advertising strategy for your B2B SaaS product targeting HR teams with a $15,000 monthly budget focused on demo requests.

Frequently Asked Questions about ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure paid ad campaigns across Google Ads and Meta to minimize wasted spend?▼

Paid ad campaign structure requires standardized naming conventions, budget allocation frameworks, and platform-specific selection guides to minimize wasted spend. You can build structured, scalable campaign architectures for both B2B and B2C use cases.

How do I set up conversion tracking and retargeting workflows for high-intent users?▼

Conversion tracking setup and retargeting workflows require funnel-based audience segmentation, lookalike audience creation, frequency capping, and exclusion rules to reach high-intent users. Implementation guides ensure accurate measurement for awareness, consideration, and conversion objectives.

What is the best way to optimize CPA and ROAS for a B2B SaaS advertising budget?▼

Optimizing CPA and ROAS involves using pre-launch validation checklists and platform-specific optimization levers for key metrics like CTR. This approach fixes underperforming campaigns and scales winning combinations to maximize return on ad spend.

Can I use a single workflow to manage audience targeting on LinkedIn, Twitter/X, and TikTok?▼

A single workflow can manage audience targeting across LinkedIn, Twitter/X, and TikTok by applying platform-specific best practices and selection guides. It supports standardized segmentation and targeting rules tailored to each platform's unique environment.

Does this approach support bid strategy configuration for both B2B and B2C objectives?▼

Bid strategy configuration supports both B2B and B2C objectives by aligning campaign structures with specific awareness, consideration, and conversion goals. It includes platform-specific guidelines to optimize bidding for different audience intents and budget scales.

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