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GiorgioBertolotti
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Audit Google Ads accounts with 74 checks and generate a findings report.

11|2|Updated Mar 18, 2018
Search Tags:#optimization#audit#advertising#google-ads#health-score#ppc#campaign-analysis
One-click install
npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-google
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-google
Source: https://github.com/GiorgioBertolotti/dotfiles/tree/main/claude/skills/ads-google
Command: npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-google

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Google Ads campaigns often run with inefficiencies and misconfigurations that waste spend and hinder performance. This Skill performs a comprehensive health audit across Search, Performance Max, Display, and YouTube to identify issues and opportunities.

Core Features & Use Cases

  • 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings to produce a health score and actionable findings.
  • Provides an optimization roadmap tailored to the client’s goals, helping teams prioritize fixes.
  • Use Case: A PPC manager seeking to improve ROAS can run the audit to uncover tagging gaps, bidding issues, and ad relevance problems, then implement the recommended changes.

Quick Start

Ask it to perform a full Google Ads health audit and generate an actionable optimization plan.

Frequently Asked Questions about ads-google

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Google Ads health audit to find wasted spend?▼

Google Ads health audits evaluate accounts using a weighted scoring system across 74 checks, covering conversion tracking, wasted spend, account structure, keywords, ads, and campaign settings to produce an actionable findings report.

Can I audit Performance Max and Display campaigns with this Google Ads evaluation?▼

Yes, the Google Ads health audit supports Performance Max, Display, Search, and YouTube campaigns, applying a 74-check evaluation to account structures, bidding issues, and ad relevance to generate an optimization roadmap.

How do I improve Google Ads ROAS after identifying campaign inefficiencies?▼

Improve Google Ads ROAS by implementing the optimization roadmap generated from the 74-check audit, prioritizing fixes for conversion tracking gaps, bidding inefficiencies, and ad relevance problems identified in the formal findings report.

What do I need to export for a Google Ads account structure audit?▼

You need to export your Google Ads campaign data to enable the health audit, which applies a 74-check weighted scoring system across conversion tracking, keywords, and account structure to generate formal findings and a deliverables package.

Are there limitations to what a Google Ads campaign analysis health check covers?▼

The Google Ads health check is limited to Search, Performance Max, Display, and YouTube campaigns, requiring exported account data and reference materials to execute the 74-check weighted scoring evaluation and generate the action plan.

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