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To run a Google Ads audit and find wasted spend, you export account data like Change History and Search Terms Reports. The audit processes these exports to run 74 checks, estimate wasted spend, and compute a weighted health score from 0 to 100.

A Google Ads health score evaluates account configuration, conversion tracking, and wasted-spend issues across campaign types. It aggregates 74 checks across Search, Performance Max, Display, YouTube, and Demand Gen campaigns into a weighted 0-100 score.

To audit Performance Max campaigns for configuration issues, you provide exported conversion and campaign structure data. The audit applies specific checks to Performance Max campaigns, returning pass or fail findings alongside targeted recommendations.

To audit Google Ads conversion tracking, you need exported conversion data and tag information from your account. The audit requires these exports alongside Change History and Search Terms Reports to complete its 74 checks and identify tracking failures.

You can audit multiple Google Ads campaign types simultaneously by including exports from Search, Performance Max, Display, YouTube, and Demand Gen campaigns. The audit runs 74 checks across all provided campaign types and computes a unified health score.

Your Google Ads account has a low health score due to identified failures in conversion tracking, wasted spend, or account structure. The audit's 74 checks generate pass, warning, and fail findings that pinpoint specific configuration issues lowering your weighted score.