skills.rest
williamsforeal
williamsforealCOMMUNITY
Explore all skills by this author →
GitHub

google-ads-audit

Audit Google Ads CSV exports for wasted spend and tracking issues.

1|Updated Feb 6, 2026
Search Tags:#conversion tracking#google ads#ad audit#wasted spend#ppc optimization#quality score#search term report
One-click install
npx skills add https://github.com/williamsforeal/Cyclone-SS --skill google-ads-audit-williamsforeal
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-audit
Source: https://github.com/williamsforeal/Cyclone-SS/tree/main/global-skills/google-ads-audit
Command: npx skills add https://github.com/williamsforeal/Cyclone-SS --skill google-ads-audit-williamsforeal

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

It helps advertisers diagnose why Google Ads isn’t performing by identifying waste, tracking failures, and quality bottlenecks that lead to inefficient spend and misleading reporting.

Core Features & Use Cases

  • Read-only audit scorecard: Produces a health score and a prioritized fix list without changing the account.
  • Conversion tracking verification first: Flags broken conversion tracking, attribution issues, and mislinked conversion actions so subsequent metrics aren’t based on bad data.
  • Search-term leak detection: Finds wasted spend from broad-match or irrelevant queries (including cases with spend and zero conversions).
  • Quality/landing-page guidance: Highlights low quality score areas by keyword/ad-group dimension where available and turns them into actionable remediation.

Use case example: You export Google Ads data to CSV, then use this audit to find broad-match leakage and non-converting keyword waste, and receive a ranked list of the highest estimated monthly savings fixes.

Quick Start

Ask the skill to audit your Google Ads account using your Google Ads CSV export and generate a prioritized list of fixes with a scorecard.

Frequently Asked Questions about google-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find wasted spend in Google Ads from a CSV export?▼

An audit identifies wasted spend by analyzing manually exported performance and search term CSVs to find broad-match leakage and non-converting keywords. It outputs a ranked fix list with estimated monthly savings.

Why does my Google Ads account show clicks but zero conversions?▼

Zero conversions despite clicks often indicates broken conversion tracking, attribution issues, or mislinked conversion actions. An audit validates conversion tracking first to ensure subsequent metrics aren't based on bad data.

Can I audit Google Ads quality score issues by keyword and ad group?▼

You can audit Google Ads quality score issues by keyword and ad-group dimensions when available in your data. The audit highlights low quality score areas and turns them into actionable remediation steps.

Does a Google Ads audit change my live account settings?▼

A Google Ads audit does not change your live account settings. It acts as a read-only health check that produces an audit scorecard and a prioritized fix list without modifying the account.

How do I check Google Ads search terms for irrelevant query leakage?▼

You check Google Ads search terms for leakage by auditing manually exported search terms CSVs. The audit detects wasted spend from broad-match or irrelevant queries, including cases with spend and zero conversions.

Related Skills

Explore More Marketing & Sales Skills→
portermetricsampleportermetricsample
17

google-ads-search-terms-page

Visualize Google Ads search term performance with keyword-centric cards and relevance tagging.

Community
Intermediate
samuelross99samuelross99
1

page-cro

Identify conversion rate drivers on marketing pages and output a prioritized action list.

Community
Basic
Partners-in-BizPartners-in-Biz

ads-google

Analyze Google Ads campaigns across 80 checks and calculate a Health Score.

Community
Advanced
nexscope-ainexscope-ai
38

ecommerce.amazon-keyword-expansion

Expand seed keywords into related Amazon search terms with competitive metrics.

Official
Intermediate