google-ads-search-terms-page

Visualize Google Ads search term performance with keyword-centric cards and relevance tagging.

17|5|Updated Jun 25, 2026
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-search-terms-page
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: google-ads-search-terms-page
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/reporting/components/search-terms-page
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-search-terms-page

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This skill solves the difficulty of identifying wasteful or misaligned search terms within Google Ads campaigns by providing a visual, actionable interface that highlights only the terms requiring attention.

Core Features & Use Cases

  • Keyword-Centric Analysis: Groups search terms into keyword cards to show performance and relevance at a glance.
  • Actionable Insights: Automatically flags terms as Branded, Duplicate, Competitor, Irrelevant, or Opportunity, providing a dollar-value potential for each action.
  • Use Case: Use this to audit a high-spend search campaign, identify negative keyword opportunities, and reallocate budget from wasteful terms to high-intent opportunities.

Quick Start

Use the google-ads-search-terms-page skill to generate a search terms review dashboard from the provided analysis data.

Frequently Asked Questions about google-ads-search-terms-page

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I visualize Google Ads search term performance to identify wasteful spend?

You can visualize Google Ads search term performance by pivoting raw query data into keyword-centric cards with automated relevance tagging. This interface highlights terms requiring attention, flagging wasteful spend, cannibalization, and optimization opportunities.

How do I audit Google Ads search terms for negative keyword opportunities?

To audit Google Ads search terms, you group them into keyword cards to show performance and relevance at a glance. The system automatically flags terms as Branded, Duplicate, Competitor, Irrelevant, or Opportunity, providing a dollar-value potential for each action.

What is the best way to analyze Google Ads search term relevance and cannibalization?

The best way to analyze Google Ads search term relevance and cannibalization is through a filterable, component-based UI. It automatically tags search terms by relevance category and calculates the dollar-value potential of resolving each flagged issue.

Do I need a specific data source to visualize Google Ads search terms and insights?

Yes, you need structured analysis output from the Porter Metrics Google Ads connector. This structured data is required to render the dashboard component and visualize the search term performance insights.

Can I reallocate budget from wasteful search terms to high-intent opportunities in Google Ads?

Yes, you can reallocate budget from wasteful search terms to high-intent opportunities. The visualization identifies irrelevant queries and highlights opportunity terms, assigning a dollar-value potential to guide your budget reallocation actions.

Why does Google Ads search term analysis require automated relevance tagging?

Google Ads search term analysis requires automated relevance tagging to quickly filter out irrelevant or competitor queries. This mechanism isolates only the terms requiring attention, solving the difficulty of identifying wasteful or misaligned search terms within campaigns.