search-term-insights

Synthesize search term performance data into prioritized dollar-quantified optimization actions.

17|5|Updated Jun 25, 2026
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill search-term-insights
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: search-term-insights
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/search-terms/insights
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill search-term-insights

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill solves the problem of fragmented search term analysis by synthesizing disparate performance, relevance, and opportunity data into a single, dollar-quantified list of actionable optimizations.

Core Features & Use Cases

  • Dollar-Quantified Insights: Converts abstract search term data into a prioritized list of monthly optimization potential in dollars.
  • Measured vs. Estimated Doctrine: Clearly distinguishes between banked savings (measured) and projected opportunities (estimated) to ensure honest, data-driven decision-making.
  • Use Case: A PPC manager uses this to instantly identify which search terms to add as negatives, which to fix via landing page adjustments, and where to reallocate budget for maximum ROI.

Quick Start

Run the search-term-insights process script using the labeling and performance JSON files to generate the prioritized dollar-quantified insights card.

Frequently Asked Questions about search-term-insights

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I quantify Google Ads search term optimization opportunities in dollars?

To quantify Google Ads search term optimization opportunities in dollars, you can synthesize performance and relevance data into a prioritized list of measured savings and estimated growth potential.

What is the best way to identify wasted spend and cannibalization in Google Ads search terms?

The best way to identify wasted spend and cannibalization is by synthesizing performance and relevance data into dollar-quantified actions that highlight where to add negatives or adjust landing pages.

How do I prioritize PPC search term actions for maximum ROI?

You can prioritize PPC search term actions for maximum ROI by processing structured performance JSON inputs to generate a deterministic, dollar-quantified list of optimization opportunities.

Does Google Ads search term analysis distinguish between banked savings and projected growth?

Yes, Google Ads search term analysis distinguishes between banked savings and projected growth by applying a measured versus estimated doctrine to ensure honest, data-driven decision-making.

What data format is required to calculate dollar gains from search term performance?

Calculating dollar gains from search term performance requires structured JSON inputs from classifier and performance skills to execute deterministic dollar math and generate actionable insights.

Can I automate budget reallocation recommendations using search term insights?

You can automate budget reallocation recommendations by synthesizing disparate search term performance data into a prioritized list of dollar-quantified actions for maximum ROI.