wasted-spend-audit

To find wasted ad spend, an audit reviews your Google Ads and Meta Ads accounts to identify underperforming keywords, audiences, and placements. It analyzes your campaign data to surface actionable budget reductions and generate an uploadable exclusion list.

Cleaning up Google Shopping and PMax feeds involves auditing product-level spend to find SKUs spending without conversions or disapproved-but-active items. The audit produces a per-product action list and savings estimate to optimize your feed budget.

Generating a negative keyword list requires auditing your search terms to identify underperforming queries. The audit outputs an uploadable exclusion and negative keyword list saved to your data directory, allowing for manual human review before applying changes.

Yes, you can use an ad audit to optimize CPA and ROAS targets. The audit reads your account conventions for KPI thresholds and identifies budget reallocation opportunities by pruning inefficient keywords, audiences, and placements.

No, the audit does not auto-apply changes to your ad account. It outputs a summary table with potential savings and an exclusion list to allow for human review, ensuring you maintain control over campaign modifications.

Performing a wasted spend audit requires access to your Google Ads, Meta Ads, and Google Merchant Center data with a specified lookback window, typically 90 days. It also reads account conventions for KPI targets and Drive paths to ensure consistent thresholds.