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A Google Ads audit validates conversion tracking, identifies wasted spend from search terms, and evaluates structure, keywords, ads, and bidding alignment. This process requires account export and Search Terms data from the last 30+ days to generate an 80-check evaluation with a health score and prioritized action plan.

A comprehensive PPC audit checklist covers Conversion Tracking, Wasted Spend, Account Structure, Keywords, Ads, and Settings. It validates Search Terms coverage, negative keyword strategy, RSA quality, and bid strategy alignment, plus PMax-specific requirements including AI Brief and FUE routing controls, generating a weighted 0-100 health score.

Yes, the audit includes advanced coverage for Performance Max and AI Max for Search. It evaluates PMax-specific requirements including AI Brief and FUE-related routing controls, plus guidance for Demand Gen campaigns, applying full checklist validation and weighted scoring to these modern campaign types.

Yes, the audit evaluates Smart Bidding alignment and PMax-specific requirements including AI Brief and FUE routing controls. It validates campaign settings, bid strategy alignment, and configuration health across Performance Max, Search, Display, YouTube, and Demand Gen campaign scenarios using your provided account data.

Identify wasted spend by analyzing Search Terms report data against your account configuration. The audit evaluates Search Terms coverage, negative keyword strategy, and spend efficiency, producing findings and prioritized quick wins to reduce inefficient budget allocation and improve overall tracking accuracy.

You need a Google Ads account export and Search Terms data covering at least 30 days of activity. The audit enforces minimum data coverage to ensure complete validation, producing an 80-check report with a 0-100 Google Ads Health Score and a prioritized action plan for quick wins.