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Audit Google Ads accounts with an 80-check analysis to generate a health score and recommendations.

Updated Apr 21, 2026
Search Tags:#audit#google-ads#health-score#campaign-optimization#conversion-tracking#wasted-spend
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill ads-google-chriswestt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-google
Source: https://github.com/chriswestt/claude-skills/tree/main/ads-google
Command: npx skills add https://github.com/chriswestt/claude-skills --skill ads-google-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Identifies optimization opportunities and governance gaps across Google Ads campaigns by performing an in-depth 80-check audit.

Core Features & Use Cases

  • Conversion tracking validation: ensures correct setup, data quality, and reliable attribution.
  • Wasted spend reduction: detects mis-spend, keyword issues, and poor targeting.
  • Account and creative health: evaluates structure, keyword hygiene, ad quality, and bid strategies for Search, Display, YouTube, and Performance Max.
  • Deliverables: health score, prioritized action plan, and a detailed findings report.

Quick Start

Export your Google Ads data (30+ days of conversions and the Search Terms Report) and run the 80-check audit to generate a health score and action plan.

Frequently Asked Questions about ads-google

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Google Ads account for wasted spend and conversion tracking issues?▼

To audit Google Ads accounts for wasted spend and conversion issues, you can run an 80-check audit across account structure, keywords, ads, and settings to generate a health score and actionable recommendations.

What data do I need to export before running a Google Ads health audit?▼

Running a Google Ads health audit requires export-ready data including at least 30 days of conversion data, the Search Terms Report, and access to benchmarking and scoring references to evaluate campaign performance.

Can I audit Performance Max and YouTube campaigns or is this only for Search?▼

You can audit Performance Max and YouTube campaigns. The audit applies to Search, Display, YouTube, and Performance Max campaigns across multiple goals to identify optimization opportunities and governance gaps.

What is a Google Ads health score and how does it improve campaign optimization?▼

A Google Ads health score quantifies account performance by evaluating conversion tracking, wasted spend, keyword hygiene, and bid strategies, delivering a prioritized action plan to improve overall campaign optimization.

How do I identify mis-spend and poor targeting in my Google Ads campaigns?▼

You identify mis-spend and poor targeting in Google Ads by performing an 80-check audit that detects keyword issues, targeting flaws, and account structure problems to reduce wasted spend and improve data quality.

Does the Google Ads audit check account structure and bid strategies?▼

Yes, the Google Ads audit evaluates account structure, keyword hygiene, ad quality, and bid strategies across Search, Display, YouTube, and Performance Max campaigns to identify optimization opportunities and governance gaps.

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