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Nikolaj-Storm
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ads-amazon

Audit Amazon Advertising campaigns and generate a prioritized action plan.

Updated Jun 1, 2026
Search Tags:#optimization#health-score#ads-audit#campaign-performance#amazon-ads#brand-analytics
One-click install
npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill ads-amazon-nikolaj-storm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-amazon
Source: https://github.com/Nikolaj-Storm/Mad-Minds/tree/main/claude-ads/skills/ads-amazon
Command: npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill ads-amazon-nikolaj-storm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a comprehensive audit of Amazon Advertising campaigns (SP, SB, Sponsored Display) and basic DSP to uncover inefficiencies, optimize spend, and improve performance for sellers and vendors.

Core Features & Use Cases

  • Deep-dive campaign structure and portfolio evaluation to ensure proper segmentation and naming conventions.
  • Search-term harvesting, negative keyword discipline, and bid-management insights to lift ROAS while controlling ACOS/TACOS.
  • Actionable health score and prioritized recommendations delivered in a findings report for quarterly optimization cycles.

Quick Start

Provide a recent Amazon Ads performance export and request a Health Score with a prioritized optimization plan.

Frequently Asked Questions about ads-amazon

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Amazon Ads campaigns to improve performance?▼

Auditing Amazon Ads campaigns requires analyzing your Campaign Performance and Search Term Reports to evaluate campaign structure, keyword targeting, and bid strategy, generating a health score and prioritized action plan to optimize spend.

What is an Amazon Ads health score and how does it identify inefficiencies?▼

An Amazon Ads health score evaluates your campaign structure, placements, and Brand Analytics signals to uncover inefficiencies, measuring optimization opportunities across Sponsored Products, Sponsored Brands, and Sponsored Display to improve ROAS and control ACOS.

How do I optimize Amazon Advertising bids and search terms to lower ACOS?▼

Optimizing Amazon Advertising bids and lowering ACOS involves search-term harvesting, applying negative keyword discipline, and adjusting bid strategies based on Search Term Report data to refine keyword targeting and improve campaign performance.

Can I analyze Sponsored Display and basic DSP campaigns for Amazon vendors?▼

Yes, you can analyze Sponsored Display and basic DSP campaigns for Amazon vendors and sellers by evaluating campaign structure, placements, and bid strategy using exported performance data to deliver actionable findings and optimization recommendations.

What data exports do I need to perform an Amazon Ads audit?▼

Performing an Amazon Ads audit requires exporting your Campaign Performance Report and Search Term Report, along with Brand Analytics data where available, to evaluate keyword targeting, placements, and calculate a comprehensive health score.

When should I run an Amazon Ads optimization cycle for my campaigns?▼

You should run an Amazon Ads optimization cycle quarterly to evaluate campaign structure, portfolio segmentation, and naming conventions, ensuring proper search-term harvesting and bid management to continuously lift ROAS and control TACOS.

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