ads-google

A Google Ads audit diagnoses wasted spend by analyzing Search Terms Reports, conversion tracking validation, and account structure. It requires at least 30 days of data coverage to evaluate checks and produce a Health Score with graded findings.

A Performance Max campaign audit evaluates campaign settings, conversion tracking accuracy, and asset effectiveness. It applies specific checks to identify wasted targeting and provides PMax-specific recommendations to optimize spend.

Conversion tracking validation checks reporting coverage and data accuracy within your Google Ads account. The audit applies specific checks to your 30-day data export to confirm tracking is functioning correctly and flagging any reporting gaps.

No, a Google Ads health audit requires input data covering at least 30 days. This minimum coverage ensures the 80-check analysis can accurately evaluate performance trends, search terms history, and conversion tracking stability.

Finding wasted spend involves analyzing your Search Terms Report to identify irrelevant queries draining budget. The audit estimates this wasted spend by grading keyword effectiveness and matching search terms against your intended targeting.

Account structure impacts performance because poor organization causes keyword overlap, budget misallocation, and weak ad relevance. The audit reviews your settings and structure across 80 checks to score overall account health.