ads-meta

Analyze Meta Ads campaigns across 46 checks and generate a health score report.

11|2|Updated Mar 18, 2018
One-click install
npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-meta
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/GiorgioBertolotti/dotfiles/tree/main/claude/skills/ads-meta
Command: npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-meta

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Meta Ads campaigns often suffer from undetected health issues and suboptimal configurations. This skill provides a structured health audit across Pixel/CAPI, creative strategy, account structure, and audience targeting to uncover opportunities and guide optimization.

Core Features & Use Cases

  • 46 checks evaluating Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting
  • Generates a Meta Ads Health Score (0-100) with actionable findings and an action plan
  • Includes an Advantage+ assessment and benchmarks against reference data
  • Produces a findings report suitable for stakeholders and optimization sprints

Quick Start

Run the ads-meta skill against your Meta Ads data (Ads Manager export, Events Manager screenshot) to generate the full health report

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Meta Ads health audit for my Facebook and Instagram campaigns?

A Meta Ads health audit evaluates 46 checks across Pixel/CAPI health, creative fatigue, account structure, and audience targeting. It generates a 0-100 Health Score with actionable findings and an optimization action plan for your Facebook and Instagram campaigns.

What is a Meta Ads Health Score and how does it benchmark campaign performance?

The Meta Ads Health Score is a 0-100 rating that quantifies campaign optimization levels. It applies internal benchmarks to your Pixel/CAPI setup, creative diversity, account structure, and audience targeting to produce actionable findings and an overall health assessment.

Can I audit Meta Pixel and CAPI health issues using Ads Manager data exports?

Yes, you can audit Pixel and CAPI health using Ads Manager exports and Events Manager screenshots. The audit evaluates your tracking setup against 46 checks to identify configuration issues and optimization opportunities.

Does the audit include an Advantage+ assessment for Facebook and Instagram ads?

Yes, the audit includes an Advantage+ assessment as part of its 46 checks. It evaluates your Facebook and Instagram account structure and audience targeting to identify optimization opportunities within your campaigns.

What is the best way to detect creative fatigue and audience targeting issues in Meta Ads?

The best way to detect creative fatigue and audience targeting issues is to run a structured health audit. It analyzes your campaigns against 46 checks, evaluating creative diversity and audience configuration to generate actionable recommendations.

Why does my Meta Ads campaign suffer from undetected Pixel health issues?

Meta Ads campaigns often suffer from undetected Pixel health issues due to suboptimal configurations. A structured health audit evaluates 46 checks across your Pixel/CAPI setup, creative strategy, and account structure to uncover these hidden opportunities.