ads-meta

Analyze Meta Ads campaigns across Facebook and Instagram for optimization guidance.

1|Updated Feb 2, 2026
One-click install
npx skills add https://github.com/samChang72/custom-skills --skill ads-meta-samchang72
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/samChang72/custom-skills/tree/main/claude-config/skills/ads-meta
Command: npx skills add https://github.com/samChang72/custom-skills --skill ads-meta-samchang72

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a comprehensive analysis of Meta Ads campaigns, covering Pixel/CAPI health, creative diversity, account structure, audience targeting, and Advantage+ assessment.

Core Features & Use Cases

  • Pixel/CAPI Health: Checks for correct installation and configuration of Meta Pixel and Conversions API.
  • Creative Analysis: Evaluates creative diversity, fatigue, and compliance with best practices.
  • Account Structure: Reviews campaign and ad set structure for efficiency and best practices.
  • Audience & Targeting: Assesses audience targeting strategies and prospecting/retargeting frequency.
  • Advantage+ Assessment: Evaluates the use of Advantage+ features for enhanced campaign performance.
  • Special Ad Categories: Ensures compliance with restricted categories and policies.
  • EMQ Optimization Guide: Provides guidance on optimizing Event Match Quality (EMQ) scores.
  • Output: Generates a detailed report with a Meta Ads Health Score and action plan.

Quick Start

Run the ads-meta skill to analyze your Meta Ads campaign and receive a comprehensive report.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I perform a deep analysis of my Facebook and Instagram ad campaigns?

To perform a deep analysis of Facebook and Instagram ad campaigns, you need to evaluate Pixel and Conversions API health, creative diversity, account structure, and audience targeting. This Skill processes your Ads Manager data and Events Manager screenshots to generate a comprehensive health report.

What is Event Match Quality (EMQ) and how do I optimize it for Meta Ads?

Event Match Quality (EMQ) measures how reliably Meta receives and matches customer data from your Pixel or Conversions API. You can optimize your EMQ scores by following the specific action plan provided within the campaign analysis report.

Can I assess my Advantage+ campaigns and account structure using this Skill?

Yes, you can assess Advantage+ campaigns and account structure. The analysis reviews your campaign and ad set structure for efficiency, evaluates the use of Advantage+ features for enhanced performance, and ensures compliance with special ad categories.

What data do I need to check Pixel and CAPI health for my Meta Ads?

To check Pixel and CAPI health, you need to provide access to your Ads Manager data and Events Manager screenshots. The Skill evaluates correct installation and configuration to identify tracking issues impacting campaign performance.

Why does my Meta Ads targeting need a prospecting and retargeting audit?

Your Meta Ads targeting needs a prospecting and retargeting audit to assess audience targeting strategies and frequency. This ensures your campaigns maintain efficient creative diversity, comply with best practices, and avoid audience fatigue.

Does the ads-meta Skill provide an action plan for campaign optimization?

Yes, the ads-meta Skill provides an action plan for campaign optimization. It generates a detailed report containing a Meta Ads Health Score alongside actionable guidance for improving creative diversity, targeting, and EMQ scores.