Verified:GitHub

ads-tiktok

Analyze TikTok Ads campaigns for creative quality, tracking, bidding, and structure.

Updated Mar 20, 2026

Search Tags:#e-commerce #creative analysis #ad performance #data-driven marketing #TikTok Ads #campaign evaluation

One-click install

npx skills add https://github.com/Partners-in-Biz/partnersinbiz-web --skill ads-tiktok-partners-in-biz

Or copy as Structured Prompt for Agent▼

Please help me install this Agent Skill.
Skill: ads-tiktok
Source: https://github.com/Partners-in-Biz/partnersinbiz-web/tree/main/.claude/skills/marketing/ads-tiktok
Command: npx skills add https://github.com/Partners-in-Biz/partnersinbiz-web --skill ads-tiktok-partners-in-biz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill provides comprehensive analysis and evaluation of TikTok Ads campaigns, focusing on creative quality, tracking, bidding, campaign structure, and TikTok Shop, offering insights into over 28 checks with a focus on a creative-first strategy.

Core Features & Use Cases

Creative Quality Analysis: Evaluate the quality of TikTok ad creatives based on 30% weight criteria.
Technical Setup: Check the TikTok Pixel, Events API, and standard events configuration.
Bidding & Budget Analysis: Assess the bid strategy, daily budget, and learning phase effectiveness.
Campaign Structure Review: Analyze separate campaigns for prospecting vs. retargeting, Smart+ campaigns, and placement selection.
Performance Analysis: Review CTR, CPA, and average video watch time metrics.
TikTok Shop Assessment: Evaluate e-commerce setup, product catalog, and Shop Ads performance.
Smart+ Campaigns Evaluation: Compare manual campaigns with Smart+ for e-commerce and app installs.
GMV Max Campaigns: Assess the mandatory GMV Max campaign and product feed quality.
Symphony Automation: Analyze the use of AI-generated creative variations from product URLs.
TikTok Context: Provide insights into CPM, Spark Ads CTR, Smart+ adoption, Shop CVR, and available markets.
Key Thresholds: Set pass/fail criteria for CTR, creatives per ad group, video watch time, learning conversions, daily budget, and creative age.
Output: Generate a TikTok Ads Health Score, a full 28-check findings report, and a creative scorecard.

Quick Start

Analyze the TikTok Ads campaign for the 'ads/references/tiktok-audit.md' reference.

Frequently Asked Questions about ads-tiktok

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit my TikTok Ads campaign performance and creative quality?▼

Evaluate TikTok Shop performance by assessing e-commerce setup, product catalog quality, and Shop Ads metrics. The analysis includes mandatory GMV Max campaigns and product feed quality checks to maximize gross merchandise value.

What metrics should I check when evaluating TikTok Spark Ads and Smart+ campaigns?▼

Compare manual campaigns with Smart+ for e-commerce and app installs by reviewing CTR, CPA, and average video watch time. The evaluation checks key thresholds for learning conversions, daily budget, and creative age to ensure optimal delivery.

How do I set up TikTok Pixel and Events API for accurate ad tracking?▼

Configure the TikTok Pixel and Events API with standard events to ensure accurate tracking. The technical setup analysis verifies these configurations to capture data accurately for your campaign evaluation and downstream bidding decisions.

Can I use AI to generate creative variations for my TikTok campaign?▼

Analyze the use of Symphony automation to generate AI creative variations from product URLs. The creative quality analysis applies a 30% weight criteria to evaluate these assets against key thresholds for CTR and video watch time.