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To perform a TikTok Ads audit, this Skill runs a 28-check evaluation covering creative quality, campaign structure, bidding, tracking, and TikTok Shop integration. It analyzes your Ads Manager data to generate a health score and a detailed action plan.

High CPA and low CTR on TikTok Ads often stem from suboptimal creative elements, poor CTA placement, or inefficient bid strategies. This Skill evaluates these performance indicators through a 28-check audit to identify specific areas needing optimization.

Validating TikTok Pixel and Events API setup is a core function of this Skill's technical validation. It checks your tracking configuration as part of the 28-point audit to ensure your data collection is correctly implemented before scaling campaigns.

Yes, you can review bid strategies and budget allocation for both prospecting and retargeting campaigns. The campaign structure evaluation checks your optimal campaign setup and bidding parameters to ensure efficient budget distribution across your TikTok Ads.

You need access to your TikTok Ads Manager data and a configured TikTok Pixel or Events API before starting. The audit extracts performance metrics from these sources to evaluate your campaign health and generate actionable optimization steps.

Yes, the audit evaluates TikTok Shop integration alongside creative quality elements like video format and content style. It analyzes these components to ensure your creative assets meet platform standards and your shop integration is correctly configured for conversions.