ads meta

Audit Meta Ads accounts across 46 checks and generate a health score report.

Updated Apr 29, 2026
One-click install
npx skills add https://github.com/MantisWare/BizForge --skill ads-meta-mantisware
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads meta
Source: https://github.com/MantisWare/BizForge/tree/main/library/skills/paid-media/ads-meta
Command: npx skills add https://github.com/MantisWare/BizForge --skill ads-meta-mantisware

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Meta Ads campaigns often suffer from fragmented health signals across Pixel/CAPI, creative fatigue, and poorly structured accounts, making it difficult to reliably optimize performance.

Core Features & Use Cases

  • 46-check audit framework for Meta (Facebook/Instagram) accounts that yields a health score and a detailed findings report.
  • Health-driven recommendations addressing Pixel/CAPI health, creative diversity, and account structure, enabling concrete optimizations.
  • Use Case: An advertiser with rising CPA uses the audit to identify data gaps and consolidate campaigns for better ROAS.

Quick Start

Run the audit against your Meta Ads account to generate a health report and an improvement roadmap.

Frequently Asked Questions about ads meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Meta Ads account for Pixel and CAPI health issues?

Auditing Meta Ads health involves checking Pixel and CAPI integration, creative diversity, and account structure. This process applies a 46-check framework to generate a 0-100 health score and a findings report with an improvement roadmap.

What causes rising CPA in Facebook and Instagram ad campaigns?

Rising CPA in Facebook and Instagram campaigns often stems from fragmented health signals across Pixel/CAPI data gaps, creative fatigue, and poorly structured accounts. Identifying these issues requires a comprehensive ad audit to consolidate campaigns for better ROAS.

How do I check the data quality of my Meta Pixel and CAPI integration?

Checking Meta Pixel and CAPI data quality requires evaluating data gaps using a 46-check audit framework. This yields pass, warn, or fail statuses for each check, resulting in a detailed findings report with recommended actions to fix integration issues.

Can I audit both Facebook and Instagram ad campaigns at the same time?

Yes, you can audit Facebook and Instagram campaigns simultaneously. The audit applies its 46-check framework across both platforms to assess account structure and creative diversity, generating a unified 0-100 health score and improvement roadmap.

What is a Meta Ads health score and how is it calculated?

A Meta Ads health score is a 0-100 rating generated by applying a 46-check audit framework to your account. It evaluates Pixel/CAPI health, creative diversity, and account structure, producing pass, warn, or fail statuses that form a detailed findings report.

When do I need to run a Facebook Ads account structure audit?

You need a Facebook Ads account structure audit when experiencing rising CPA or fragmented health signals. Running the audit identifies data gaps and structural issues, providing an improvement roadmap to optimize campaign performance and restore ROAS.