ads-meta

Audit Meta Ads campaigns with a 46-check health assessment across Pixel/CAPI, creative, account structure, and audience targeting.

31|8|Updated Mar 15, 2026
One-click install
npx skills add https://github.com/citedy/adclaw --skill ads-meta-citedy
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/citedy/adclaw/tree/main/src/adclaw/agents/skills/ads-meta
Command: npx skills add https://github.com/citedy/adclaw --skill ads-meta-citedy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Meta Ads campaigns often suffer from fragmented health signals and manual audit overhead. This skill provides a structured, automated assessment that surfaces gaps in pixel/CAPI health, creative diversity, account structure, and audience targeting, delivering a clear health score and actionable insights.

Core Features & Use Cases

  • 46-check health audit covering Pixel/CAPI, creative, account structure, and audience targeting
  • EMQ benchmarking and benchmark-aligned scoring to prioritize fixes
  • Deliverables include META-ADS-REPORT.md, an EMQ roadmap, and quick-win recommendations
  • Use Case: Run weekly health checks on Meta Ads campaigns to maintain optimal performance and compliance

Quick Start

Run a Meta Ads health check against the latest Ads Manager export to generate a comprehensive report.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Meta Ads health audit to check pixel and CAPI setup?

A Meta Ads health audit assesses campaign performance by running a 46-check assessment across Pixel/CAPI health, creative diversity, account structure, and audience targeting. It analyzes Ads Manager exports and Events Manager logs to produce a Meta Ads Health Score and a detailed improvement roadmap.

What is a Meta Ads health score and how does EMQ benchmarking work?

A Meta Ads health score is a finalized rating generated by evaluating 46 campaign checks against EMQ benchmarks. EMQ benchmarking aligns your Pixel/CAPI data with industry standards to prioritize advertising optimization fixes and surface actionable recommendations.

How do I audit Meta Ads creative diversity and audience targeting from Ads Manager exports?

Audit Meta Ads creative diversity and audience targeting by processing Ads Manager exports through a structured 46-check health assessment. This evaluates your account structure and creative variety to deliver a full report with quick-win recommendations for advertising optimization.

Can I use this 46-check Meta Ads assessment for weekly campaign performance reviews?

Yes, you can use this 46-check Meta Ads assessment for weekly campaign performance reviews. It processes your latest Ads Manager export to maintain optimal ad health, delivering a META-ADS-REPORT.md and an EMQ roadmap for continuous advertising optimization.

What data do I need to perform a Meta Ads CAPI and pixel health check?

To perform a Meta Ads CAPI and pixel health check, you need data from Ads Manager exports and Events Manager logs. The assessment uses these inputs to execute 46 checks, benchmark EMQ scores, and produce a finalized health score with an improvement roadmap.

Why does my Meta Ads campaign suffer from fragmented health signals and manual audit overhead?

Meta Ads campaigns suffer from fragmented health signals due to scattered pixel and CAPI data across Events Manager logs. A structured 46-check automated assessment surfaces gaps in creative diversity and account structure, eliminating manual audit overhead with a clear health score and actionable insights.