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ads-meta

Analyze Meta Ads exports and screenshots to generate a 46-check health assessment.

1|Updated Mar 15, 2026
Search Tags:#pixel#capi#meta ads#facebook ads#instagram ads#ad-audit#emq
One-click install
npx skills add https://github.com/kennyolofsson23-netizen/claude-code-config --skill ads-meta-kennyolofsson23-netizen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/kennyolofsson23-netizen/claude-code-config/tree/main/skills/claude-ads/skills/ads-meta
Command: npx skills add https://github.com/kennyolofsson23-netizen/claude-code-config --skill ads-meta-kennyolofsson23-netizen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a systematic, 46-check audit to identify data, creative, structure, and audience issues in Meta advertising that cause wasted spend, poor attribution, and underperforming campaigns.

Core Features & Use Cases

  • Pixel & CAPI Health Checks: Verify Pixel installation, CAPI activation, event deduplication, EMQ for Purchase, and server-side parameters.
  • Creative and Fatigue Analysis: Detect creative format coverage, creative refresh cadence, CTR trends, and Advantage+ creative signals.
  • Account Structure & Audience Review: Assess CBO vs ABO, campaign consolidation, learning phase health, audience overlap, frequency, and Advantage+ audience adoption.
  • Deliverables: Produces a weighted 0-100 Meta Ads Health Score, a META-ADS-REPORT.md with pass/warning/fail for each check, quick wins, and an EMQ improvement roadmap.

Quick Start

Run a Meta Ads deep analysis using Ads Manager export files and Events Manager screenshots to generate a META-ADS-REPORT.md with prioritized fixes.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Meta Ads account for Pixel and CAPI issues?▼

To audit Meta Ads Pixel and CAPI issues, you need a 46-check health assessment that verifies Pixel installation, CAPI activation, event deduplication, and EMQ for Purchase. This Skill analyzes your Events Manager data exports and screenshots to produce pass, warning, or fail results.

Why does my Facebook Ads account have poor attribution and wasted spend?▼

Poor Facebook Ads attribution and wasted spend are often caused by underlying data, creative, or audience structure issues. A systematic 46-check Meta Ads audit identifies specific problems with Pixel, CAPI, or campaign structure to help you isolate and fix the root causes.

Can I use this to check Instagram ad creative fatigue and CTR trends?▼

Yes, you can assess Instagram ad creative fatigue and CTR trends by providing Ads Manager exports. The analysis detects creative format coverage, refresh cadence, CTR trends, and Advantage+ creative signals, flagging underperforming areas in a comprehensive health report.

Do I need to export data from Ads Manager to run a Facebook Ads health check?▼

Yes, you must export data files or screenshots from Ads Manager and Events Manager to run the Facebook Ads health check. The Skill requires these inputs to evaluate your account structure, audience settings, and Pixel configuration against its 46 diagnostic checks.

What is a Meta Ads Health Score and how is it calculated?▼

A Meta Ads Health Score is a weighted 0-100 rating that quantifies your account's overall performance. It is calculated by evaluating 46 specific checks across Pixel, CAPI, creative, account structure, and audience settings, producing a final score with an actionable improvement roadmap.

Best way to review CBO vs ABO and audience overlap in my Meta Ads account?▼

The best way to review CBO vs ABO and audience overlap is through a structured account structure audit. This Skill evaluates campaign consolidation, learning phase health, frequency, and Advantage+ audience adoption, delivering an action plan with prioritized quick wins.

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