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ads-meta

Audit Meta ads across Pixel/CAPI, creative, structure, and targeting checks.

1|Updated Apr 13, 2026
Search Tags:#performance audit#audience targeting#pixel#capi#meta ads#creative fatigue#advantage+
One-click install
npx skills add https://github.com/yahav123147/paid-ads-cro-skills --skill ads-meta-yahav123147
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/yahav123147/paid-ads-cro-skills/tree/main/skills/ads-meta
Command: npx skills add https://github.com/yahav123147/paid-ads-cro-skills --skill ads-meta-yahav123147

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you diagnose why your Meta (Facebook/Instagram) ads underperform by systematically evaluating tracking (Pixel/CAPI), creative performance, account structure, and audience targeting.

Core Features & Use Cases

  • 50-check Meta Ads audit: Scores Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting with pass/warning/fail outcomes.
  • Meta Ads Health Score (0–100): Produces a weighted health score and grade across the major system areas.
  • Action plan & Advantage+ guidance: Generates a findings report including quick wins, EMQ improvement roadmap, and Advantage+ adoption recommendations.

Quick Start

Provide your Meta Ads export details and EMQ/Events Manager info, then ask the Skill to run a full Meta Ads deep analysis and produce a 50-check findings report with an action plan.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Meta Ads account for underperforming campaigns?▼

To audit Meta Ads performance, you can evaluate Pixel and CAPI health, creative diversity, account structure, and audience targeting across a 50-check list to produce a weighted health score and action plan.

What causes creative fatigue in Facebook and Instagram ads?▼

Creative fatigue in Meta Ads is diagnosed by evaluating creative diversity and performance saturation, generating a remediation roadmap to refresh underperforming assets and restore conversion momentum.

How do I check if my Meta Pixel and CAPI tracking are set up correctly?▼

Tracking health is checked by running a diagnostic audit of your Meta Pixel and CAPI integration via Events Manager data, yielding specific PASS, WARNING, or FAIL findings for your setup.

When should I validate my Advantage+ campaign setup?▼

Advantage+ usage validation applies during performance troubleshooting and Meta Ads setup reviews, providing specific adoption recommendations to optimize campaigns for conversions or purchase events.

What is a Meta Ads Health Score and how is it calculated?▼

A Meta Ads Health Score is a weighted 0–100 metric calculated across tracking, creative, structure, and audience targeting areas to grade your overall account health and pinpoint optimization gaps.

Can I use this audit for troubleshooting purchase event optimization?▼

Yes, the audit applies to performance troubleshooting when optimizing campaigns for conversions or purchase events, evaluating your account structure and audience targeting to find EMQ improvement opportunities.

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