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fatigue-frequency-manager

Analyze ad campaign frequency, CTR, and CVR decay for creative fatigue.

2.5k|345|Updated Dec 18, 2025
Search Tags:#paid ads#campaign optimization#ad fatigue#CTR analysis#frequency management
One-click install
npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-manager
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: fatigue-frequency-manager
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/ad/scale/fatigue-frequency-manager
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill fatigue-frequency-manager

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps diagnose ad fatigue and optimize paid ad campaigns by analyzing frequency, CTR, and CVR decay.

Core Features & Use Cases

  • Ad Fatigue Analysis: Analyze frequency, CTR, and CVR decay against an early-flight baseline.
  • Trigger Recommendations: Provide trigger recommendations for rotating creatives, widening the audience, or holding.
  • Use Case: Use this Skill when your scaled paid campaign shows rising frequency or falling CTR/CVR, and you need to decide whether to rotate creatives, widen the audience, or hold.

Quick Start

Use the fatigue-frequency-manager skill to analyze the fatigue of my prospecting set with a flight window of the past two weeks.

Frequently Asked Questions about fatigue-frequency-manager

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose ad fatigue and audience saturation in my paid ads campaigns?▼

Diagnose ad fatigue by analyzing campaign time-series data for rising frequency and falling CTR or CVR against an early-flight baseline to detect creative decay.

When should I rotate creatives or widen the audience for my scaled campaigns?▼

Rotate creatives or widen the prospecting audience when frequency rises and CTR/CVR decay indicates saturation, using trigger recommendations to decide whether to hold or adjust spend.

What metrics do I need to analyze CTR and CVR decay for campaign optimization?▼

Analyzing CTR and CVR decay requires access to ad campaign time-series data and relevant metrics for frequency, CTR, and CVR to measure performance against the baseline.

What is the best way to optimize ad spend when campaign frequency is rising?▼

Optimize ad spend by diagnosing creative fatigue through frequency and CTR decay analysis, then applying trigger recommendations to rotate creatives, widen audiences, or hold.

Can I use this approach to analyze the fatigue of a prospecting set over a specific flight window?▼

Yes, you can analyze the fatigue of a prospecting set by providing a specific flight window, such as the past two weeks, to evaluate performance decay over that period.

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