creative-health

Predict ad creative fatigue by scoring active paid media against baseline CTR, CPM, and engagement metrics. This process classifies creatives from Fresh to Exhausted and estimates days remaining until performance degrades, enabling proactive refresh actions to prevent spend waste.

Creative fatigue signals include declining CTR, rising CPM and CPC, high frequency, and prolonged time-running. Analyzing current versus baseline engagement scores these signals to classify fatigue severity and forecast when ad performance will decay.

Calculate spend waste impact by ranking creatives using fatigue severity scores and estimated daily waste. This prioritization orders refresh work by urgency, highlighting which exhausted ads are bleeding budget and require immediate A/B testing or replacement.

Create an A/B test plan for fatigued creatives by generating structured experiment designs that specify what visual or copy elements to keep, change, and test. This validates refresh strategies to recover CTR and optimize media performance.

Refresh ad creatives when fatigue scoring classifies them beyond Fresh stages, using days-remaining forecasts with confidence ranges. Apply these predictions across active paid media channels by monitoring frequency and saturation dynamics to time updates before CPMs spike.

Creative fatigue scoring applies to active paid media creatives across multiple channels. It evaluates channel dynamics, frequency, and spend context to produce stage labels and refresh briefs, ensuring cross-channel media optimization and budget protection.