creative-health

Identify fatigue signals in active ad creatives and generate refresh briefs.

726|123|Updated Feb 11, 2026

Search Tags:#performance #optimization #budget #advertising #ab-testing #ad-creative #creative-fatigue

Ready to run

npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill creative-health

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: creative-health
Source: https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/creative-health
Command: npx skills add https://github.com/indranilbanerjee/digital-marketing-pro --skill creative-health

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Assess ad creative fatigue across active campaigns to prevent spend waste and plan timely refreshed creatives.

Core Features & Use Cases

Creative fatigue scoring: automatically rate fatigue risk for each active creative and classify its stage.
Refresh briefs & A/B test plans: generate brand-consistent refresh briefs and structured test plans to validate improvements.
Brand-compliant outputs: enforce guidelines, guardrails, and production constraints in all deliverables.

Quick Start

Analyze your current active creatives and generate fatigue scores with recommended refresh briefs.

Frequently Asked Questions about creative-health

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I identify and score ad creative fatigue across my active campaigns?▼

Ad creative fatigue is identified by automatically rating fatigue risk for each active creative, classifying its stage, and projecting days-to-fatigue to prevent spend waste. This allows you to monitor performance degradation across Meta, Google, TikTok, and LinkedIn channels.

What is the best way to plan A/B tests for refreshed ad creatives?▼

The best way to plan A/B tests for refreshed ad creatives is to generate structured test plans alongside brand-consistent refresh briefs. This validates creative improvements and ensures new variants align with brand guidelines before launching.

Can I analyze creative fatigue for display networks and social media channels simultaneously?▼

Yes, you can analyze creative fatigue across display networks and social media channels simultaneously. The process evaluates active creatives across Meta, Google, TikTok, LinkedIn, and display networks to produce unified health scores and fatigue stages.

Do I need to load brand guidelines before generating ad refresh briefs?▼

Yes, you need to load brand guidelines before generating ad refresh briefs. Enforcing guidelines, guardrails, and production constraints ensures all deliverables, including briefs and test plans, remain brand-compliant throughout the creative lifecycle.

Why does ad creative fatigue impact advertising budget optimization?▼

Ad creative fatigue impacts advertising budget optimization because performance degrades when audiences see the same creative too often. Identifying fatigue signals and prioritizing spend-impact outputs helps prevent budget waste on underperforming ads.

How do I prioritize which ad creatives need immediate refreshing?▼

You can prioritize which ad creatives need immediate refreshing by analyzing fatigue stages and prioritized spend-impact outputs. This models fatigue signals to project days-to-fatigue, guiding refresh decisions for campaigns with the highest budget waste risk.