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Auditing Meta Ads account structure and Pixel health requires a comprehensive 50-check analysis that evaluates CAPI integration, creative diversity, audience targeting, and Event Match Quality to generate a detailed health score report.

Event Match Quality (EMQ) optimization in Facebook Ads is the process of improving CAPI and Pixel data matching to enhance ad delivery precision, guided by specific audit references and scripts for analyzing your campaign tracking setup.

Yes, you can assess Advantage+ features implementation and verify Special Ad Categories compliance for Instagram Ads through a dedicated audit process that inspects restricted campaign parameters and targeting restrictions.

Evaluating overall Meta Ads campaign performance involves running a comprehensive analysis script that generates a health score, inspecting pixel and CAPI health, creative diversity, and audience targeting to produce detailed findings.

Performing a deep analysis of Meta Ads performance requires access to your ad account to run analysis scripts, utilizing built-in references to audit pixel and CAPI health, account structure, and Advantage+ implementation.

Your Meta Ads health score may drop after changing campaign targeting due to reduced creative diversity, audience targeting overlap, or degraded Event Match Quality, which are all inspected during the 50-check audit process.