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Auditing your Meta Ads performance involves running a 50-point check across Pixel/CAPI health, creative diversity, and account structure to generate a health score and prioritized action plan.

A Meta Ads health score gauges overall campaign performance on a 0-100 scale by evaluating Pixel/CAPI health, creative diversity, account structure, Advantage+ features, and audience targeting compliance.

Yes, you can assess Advantage+ campaigns and score creative-as-targeting features as part of a comprehensive account structure audit that evaluates platform compliance and optimization.

Yes, analyzing Meta Ads data requires access to your ad account data and the ability to execute scripts for performance analysis across multiple dimensions including audience targeting and Pixel health.

The best way to fix underperforming Meta Ads campaigns is to execute a 50-point audit that produces a prioritized action plan, addressing critical issues in Pixel setup and creative diversity first.

Meta Ads account structure affects campaign performance because poor structuring limits optimization, which a comprehensive audit identifies by scoring your setup against platform standards and Advantage+ best practices.