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ads-meta

Audit Meta Ads campaigns across 46 checks and generate a health score report.

Updated Mar 5, 2026
Search Tags:#performance optimization#pixel#capi#meta ads#facebook ads#instagram ads#ad audit
One-click install
npx skills add https://github.com/tapanshah/AI-Content-System --skill ads-meta-tapanshah
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-meta
Source: https://github.com/tapanshah/AI-Content-System/tree/main/skills/ads-meta
Command: npx skills add https://github.com/tapanshah/AI-Content-System --skill ads-meta-tapanshah

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a comprehensive audit of Meta (Facebook & Instagram) ad campaigns, identifying critical issues in Pixel/CAPI health, creative strategy, account structure, and audience targeting to improve ad spend efficiency and ROI.

Core Features & Use Cases

  • Deep Audit: Analyzes 46 checks across key Meta Ads components.
  • Scoring System: Provides a quantifiable Meta Ads Health Score (0-100) with a breakdown by category.
  • Actionable Insights: Generates a detailed report with findings, an action plan, and quick wins.
  • Use Case: A marketing manager can use this Skill to diagnose why their Meta ad campaigns are underperforming, receiving a clear report on specific areas like low Pixel event match quality or creative fatigue, along with prioritized recommendations for improvement.

Quick Start

Analyze my current Meta Ads account performance using the provided data.

Frequently Asked Questions about ads-meta

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Facebook and Instagram ads for performance issues?▼

Auditing Meta ads involves analyzing 46 checks across Pixel/CAPI health, creative diversity, account structure, and audience targeting to generate a health score and actionable optimization report.

What is a Meta Ads health score and how does it diagnose campaign problems?▼

A Meta Ads health score is a 0-100 quantifiable metric evaluating campaign components like Pixel event match quality and creative fatigue, diagnosing underperformance and identifying prioritized quick wins for ad spend efficiency.

How do I fix low event match quality in my Meta Pixel and CAPI implementation?▼

Fixing low event match quality requires evaluating Pixel and CAPI implementation against best practices, identifying tracking issues, and providing prioritized recommendations to improve data accuracy and ad spend efficiency.

Can I use an ad audit to find creative fatigue in my Meta Ads campaigns?▼

Yes, an ad audit analyzes creative diversity across Meta Ads campaigns to identify creative fatigue, providing actionable insights and a detailed action plan to refresh ad creatives and improve ROI.

What data do I need to provide for a comprehensive Meta Ads account audit?▼

You need to provide current Meta Ads account performance data, which the audit evaluates against benchmarks across Pixel/CAPI health, account structure, and audience targeting to generate an optimization report.

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