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GiorgioBertolotti
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ads-microsoft

Audit Microsoft Ads accounts across Search, Performance Max, and Audience Network.

11|2|Updated Mar 18, 2018
Search Tags:#copilot#health-score#campaign-analysis#advertising-audit#microsoft-ads#bing-ads
One-click install
npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-microsoft
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-microsoft
Source: https://github.com/GiorgioBertolotti/dotfiles/tree/main/claude/skills/ads-microsoft
Command: npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-microsoft

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Microsoft Ads accounts often struggle with diagnosing health issues across multiple surfaces (Search, Performance Max, and Audience Network) and implementing optimal Copilot integration. This skill provides a structured audit that surfaces gaps, verifies import configurations, and delivers a clear health score with actionable steps.

Core Features & Use Cases

  • Comprehensive 20-check audit tailored to Microsoft Ads, including UET, conversions, and bid strategy validation.
  • Copilot integration readiness assessment and cost-efficiency benchmarking against Google Ads.
  • Actionable reporting with prioritised quick wins and a health score you can track over time.

Quick Start

Run a full Microsoft Ads health check on the current account and generate a prioritized action plan.

Frequently Asked Questions about ads-microsoft

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a Microsoft Ads health audit for my account?▼

Run a full Microsoft Ads health check by applying a 20-check audit across Search, Performance Max, and Audience Network to generate a consolidated health score and actionable recommendations.

What does a Microsoft Ads audit check for in an advertising account?▼

A Microsoft Ads audit checks for UET tag configurations, conversion tracking, bid strategy validation, and Copilot integration readiness to surface performance gaps and cost-efficiency benchmarks.

How does Copilot readiness assessment work for Microsoft Ads?▼

Copilot readiness assessment evaluates your Microsoft Ads account configuration and import setups to identify integration opportunities and deliver cost-efficiency benchmarking against Google Ads.

Can I audit Performance Max and Audience Network campaigns in Microsoft Ads?▼

Yes, you can audit Performance Max and Audience Network campaigns alongside Search to verify configurations, diagnose health issues across multiple surfaces, and generate a structured deliverable.

What is the best way to fix performance gaps in Bing Ads?▼

The best way to fix Bing Ads performance gaps is to execute a structured 20-check audit that surfaces issues, calculates a health score, and provides prioritized quick wins for optimization.

Why does my Microsoft Ads account need UET and conversion validation?▼

Your Microsoft Ads account needs UET and conversion validation to ensure accurate tracking for bid strategies, which is required to pass the 20-check audit and maintain a high health score.

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