What problem does it solve?
Provides a structured, 20-check audit and scored assessment to identify technical, bidding, structure, creative, and Copilot-related issues in Microsoft/Bing Ads accounts so teams can prioritize fixes and capture cost advantages versus Google Ads.
Core Features & Use Cases
- 20-point audit framework: Technical setup, syndication & bidding, campaign structure, creative & extensions, and settings & performance with weighted scoring.
- Google import validation: Detects URL, extension, bid, and conversion issues that commonly occur after importing from Google Ads.
- Copilot & PMax readiness: Evaluates Copilot chat placements, Performance Max integration, and Microsoft-unique features like Action Extension and LinkedIn targeting.
- Deliverables: Produces a Microsoft Ads Health Score, full findings report, Google import validation results, Copilot readiness assessment, and prioritized quick wins.
Quick Start
Run a Microsoft Ads account export and ask for a full 20-check audit comparing setup, bids, extensions, conversions, and Copilot placements to generate a health score and action plan.