What problem does it solve?
This Skill identifies why Microsoft/Bing Ads underperform by performing a structured, 24-check health audit across tracking, structure, bidding, creatives, extensions, and Copilot-specific placements.
Core Features & Use Cases
- 24-Check Microsoft Ads Health Audit: Scores Technical Setup, Syndication & Bidding, Campaign Structure, Creative & Extensions, and Settings/Performance, then assigns a 0–100 Health Score.
- Google Import Validation: Verifies what imported from Google Ads transfers correctly (and what requires manual fixes such as URLs, extensions, bids, and native conversion goals).
- Copilot Integration Readiness: Assesses whether Copilot chat placement in Performance Max is enabled and evaluates readiness signals and impact.
- Action Plan Output: Produces a findings report with pass/warning/fail results and prioritized quick wins.
Quick Start
Use the ads-microsoft skill to audit your Microsoft Ads export and generate a Microsoft Ads Health Score with a prioritized action plan.