ads-microsoft

Audit Microsoft Ads accounts with a 24-check framework and health score.

Updated Apr 21, 2026
One-click install
npx skills add https://github.com/scanbott/claude-skills --skill ads-microsoft-scanbott
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-microsoft
Source: https://github.com/scanbott/claude-skills/tree/main/ads-microsoft
Command: npx skills add https://github.com/scanbott/claude-skills --skill ads-microsoft-scanbott

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a comprehensive Microsoft/Bing Ads health assessment by validating a 24-check framework and computing a consolidated health score, enabling proactive optimization.

Core Features & Use Cases

  • Performs a 24-check audit covering Technical Setup, Syndication & Bidding, Campaign Structure, Creative & Extensions, and Settings & Performance, with benchmarking references.
  • Reads Microsoft-specific references to benchmark performance, and outputs an action-oriented findings report with prioritized steps for improvement.
  • Applies to Microsoft Ads accounts including Search, Performance Max, Audience Network, and Copilot integrations, with native import validation and cost considerations.

Quick Start

Run the Microsoft Ads Deep Analysis on your account export to generate the health findings and action plan.

Frequently Asked Questions about ads-microsoft

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Microsoft Ads account health and performance?

Audit Microsoft Ads account health by executing a 24-check framework across technical setup, bidding, and campaign structure to calculate a weighted health score. It benchmarks performance references and delivers a formal findings report with a prioritized action plan.

What does a Bing Ads campaign analysis include for optimization?

A Bing Ads campaign analysis includes validating technical setup, syndication, bidding strategies, campaign structure, creative extensions, and settings. It compares results against reference benchmarks to generate an action-oriented findings report with weighted scoring.

Can I validate Microsoft Ads import errors and setup issues?

Yes, you can validate Microsoft Ads imports by auditing the account's technical setup as part of the 24-check framework. The analysis identifies import validation errors and performance setting issues, outputting a prioritized action plan for improvement.

Does the Microsoft Ads audit support Performance Max and Audience Network?

The Microsoft Ads audit applies to Search, Performance Max, Audience Network, and Copilot integrations. It evaluates these campaign types against benchmark references to compute a consolidated health score and provide optimization steps.

Why does my Microsoft Ads campaign need a 24-check framework assessment?

A 24-check framework assessment is needed to proactively identify optimization opportunities across technical setup, bidding, and creative assets. It computes a consolidated health score and delivers a formal findings report with prioritized steps for improvement.

What is the best way to benchmark Microsoft Ads performance settings?

Benchmark Microsoft Ads performance settings by reading native Microsoft-specific references during the audit process. This compares your account's technical setup and bidding strategy against reference benchmarks to produce a weighted health score and action plan.