What problem does it solve?
Provides a systematic, creative-first audit to diagnose weaknesses in TikTok ad accounts, covering creative quality, tracking, bidding, campaign structure, and TikTok Shop readiness so teams can prioritize fixes and improve ROI.
Core Features & Use Cases
- 25-point audit: Evaluates creatives, technical setup, bidding & budget, structure, and performance with PASS/WARNING/FAIL outcomes and weighted scoring.
- Creative-first guidance: Checks native feel, hooks, safe zone compliance, trending audio, and creative rotation rules to reduce fatigue and lift CTR.
- Technical & Shop assessment: Verifies Pixel and Events API, ttclid passback, Smart+ vs manual comparison, and TikTok Shop integration for e-commerce.
- Deliverables: Produces a TikTok Ads Health Score, full findings report, creative scorecards, Smart+ performance comparison, and prioritized quick wins.
- Use Cases: Agency audits, pre-launch campaign readiness checks, e-commerce shop assessments, and optimization reviews for Spark Ads and Smart+ campaigns.
Quick Start
Run a TikTok Ads deep analysis using the ads-tiktok skill on my Ads Manager export, Pixel/Events API status, and creative assets to generate the health score and action plan.