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ads-microsoft

Audit Microsoft Ads accounts with a 24-check health score and action report.

Updated Apr 21, 2026
Search Tags:#campaign-analysis#microsoft-ads#bing-ads#ad-audit#performance-max#copilot-ads
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill ads-microsoft-chriswestt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-microsoft
Source: https://github.com/chriswestt/claude-skills/tree/main/ads-microsoft
Command: npx skills add https://github.com/chriswestt/claude-skills --skill ads-microsoft-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Microsoft/Bing Ads accounts often suffer from incomplete setup, misaligned tracking, and unoptimized spend. This Skill performs a deep, 24-check audit to identify health issues, optimization opportunities, and cost advantages, delivering a clear health score and action plan.

Core Features & Use Cases

  • 24-check audit across technical setup, billing, tracking, structure, and creative to surface issues and opportunities.
  • Benchmarking against Microsoft-specific metrics and performance indicators to quantify CPC, CTR, CVR, and impression share gaps.
  • Actionable findings report with prioritized recommendations and an end-to-end improvement plan, including import validation and Copilot integration readiness.

Quick Start

Run a Microsoft Ads audit on your account to generate a full 24-check findings report and action plan.

Frequently Asked Questions about ads-microsoft

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I perform a comprehensive Bing Ads audit on my account?▼

Analyze Microsoft Ads performance by running a 24-check audit that evaluates technical setup, tracking, structure, and creative to deliver a health score and a prioritized action plan.

What is included in a Microsoft Ads health score evaluation?▼

The health score evaluation includes 24 checks across technical setup, tracking, structure, creative, and costs, benchmarking CPC, CTR, CVR, and impression share against Microsoft-specific performance indicators.

Can I audit Performance Max and Audience Network campaigns in Microsoft Ads?▼

Yes, the 24-check audit evaluates campaigns across Search, Performance Max, Audience Network, and Copilot integrations, ensuring all Microsoft-unique capabilities and settings are reviewed.

How do I validate my Google import setup in Microsoft Ads?▼

The audit validates Google import configurations by checking technical setup and tracking alignment, documenting any incomplete settings or import errors in the structured findings report.

Does this audit check Copilot integration readiness for Microsoft Ads?▼

Yes, the audit evaluates Copilot integration readiness by checking technical setup and Microsoft-unique capabilities, including Copilot ads in the 24-check audit and action plan.

What are the limitations of running a Microsoft Ads campaign audit?▼

The audit is limited to analyzing Microsoft/Bing Ads accounts, focusing on 24 specific checks across setup, tracking, structure, and creative, and does not directly modify or manage campaigns.

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