ads-plan

Create a complete Google Ads plan covering economics, structure, budget, bidding, and targeting.

Updated Jul 6, 2020
One-click install
npx skills add https://github.com/guifry/devconfig --skill ads-plan-guifry
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-plan
Source: https://github.com/guifry/devconfig/tree/main/claude/skills/google-ads/ads-plan
Command: npx skills add https://github.com/guifry/devconfig --skill ads-plan-guifry

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The challenge of designing a comprehensive Google Ads plan from scratch, including unit economics, campaign structure, budget allocation, bidding, match types, geo-targeting, and a robust pre-launch checklist.

Core Features & Use Cases

  • Unit Economics: calculate break-even CPA and target ROAS to guide bidding and budget decisions.
  • Campaign Structure & Budget: design per-city or per-service campaigns with clear allocation and structure.
  • Bidding & Match Types: define bidding phases, exact vs broad strategies, and keyword strategy.
  • Conversion Tracking & Geo-Targeting: establish tracking requirements and local targeting to improve campaign performance.
  • Pre-Launch Checklist: ensure prerequisites like tracking, landing pages, budgets, and approvals are in place before going live.

Quick Start

Provide a complete Google Ads plan for a client, including unit economics, campaign structure, budget, bidding strategy, and a pre-launch checklist.

Frequently Asked Questions about ads-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a Google Ads campaign from scratch?

To plan a Google Ads campaign from scratch, define the complete strategy covering unit economics, campaign structure, budget allocation, bidding, match types, and geo-targeting based on specific client inputs like business value per conversion and monthly budget.

What inputs do I need to calculate break-even CPA and target ROAS for Google Ads?

Calculating break-even CPA and target ROAS for Google Ads requires inputs such as the business value per conversion, target markets, monthly budget, and current conversion tracking status to guide bidding and budget decisions accurately.

How should I structure my Google Ads campaigns and allocate budget across services?

Structure Google Ads campaigns by designing per-city or per-service campaigns with clear budget allocation, ensuring that campaign structure aligns with your overall advertising strategy and local targeting requirements.

What is included in a Google Ads pre-launch checklist?

A Google Ads pre-launch checklist ensures prerequisites like conversion tracking, landing pages, budgets, and approvals are verified and in place before campaigns go live to guarantee robust performance.

Can I define bidding phases and match type strategies within a single Google Ads plan?

Yes, a comprehensive Google Ads plan defines specific bidding phases and distinguishes between exact and broad match type strategies to optimize keyword targeting and campaign performance over time.