What problem does it solve?
The challenge of designing a comprehensive Google Ads plan from scratch, including unit economics, campaign structure, budget allocation, bidding, match types, geo-targeting, and a robust pre-launch checklist.
Core Features & Use Cases
- Unit Economics: calculate break-even CPA and target ROAS to guide bidding and budget decisions.
- Campaign Structure & Budget: design per-city or per-service campaigns with clear allocation and structure.
- Bidding & Match Types: define bidding phases, exact vs broad strategies, and keyword strategy.
- Conversion Tracking & Geo-Targeting: establish tracking requirements and local targeting to improve campaign performance.
- Pre-Launch Checklist: ensure prerequisites like tracking, landing pages, budgets, and approvals are in place before going live.
Quick Start
Provide a complete Google Ads plan for a client, including unit economics, campaign structure, budget, bidding strategy, and a pre-launch checklist.