What problem does it solve? Running paid ads without a system leads to wasted budget, premature campaign kills, and misleading metrics. This Skill provides structured playbooks for campaign strategy, audience targeting, bidding, retargeting, and account audits across major ad platforms, with evidence-based kill rules and guardrails that prevent common optimization mistakes. ## Core Features & Use Cases - Platform Playbooks: Decision systems for Meta (Andromeda-era creative strategy), LinkedIn B2B, Google Search, and ABM, each with kill rules, scaling thresholds, and budget frameworks. - Audit Guardrails: Four-state pass/fail/unknown/NA scoring that separates account health from evidence coverage, refuses invented negative keywords, and never sums conversions across attribution windows. - Unit Economics: Payback-period math (CAC/ARPU per plan) replacing blended LTV:CAC, plus breakeven CPL/CPC derivation from deal economics. - Use Case: A B2B SaaS team with $15k/month asks where to advertise. The Skill checks product-marketing context, applies the platform selection guide, structures campaigns with naming conventions, and sets budget allocation with leading/lagging metrics. ## Quick Start Ask the assistant to plan a paid advertising strategy for your product, including platform selection, budget allocation, and audience targeting for your monthly ad spend.
