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server-side-conversion-tracking

Implements server-side conversion reporting to Facebook, TikTok, Google Ads, and Bing with click id passthrough.

38.5k|4.9k|Updated Jun 11, 2025
Search Tags:#attribution#conversion tracking#ad platforms#conversions api#server-side tracking#click id#facebook capi
One-click install
npx skills add https://github.com/github/awesome-copilot --skill server-side-conversion-tracking
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: server-side-conversion-tracking
Source: https://github.com/github/awesome-copilot/tree/main/skills/server-side-conversion-tracking
Command: npx skills add https://github.com/github/awesome-copilot --skill server-side-conversion-tracking

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Browser pixels lose a large share of conversions to iOS tracking prevention, ad blockers, cookie limits, and cross-domain hops, so ad platforms under-report purchases and their bidding models learn from bad data. This Skill guides the full server-side tracking setup so reported conversions match real orders.

Core Features & Use Cases

  • Seven-step pipeline model: Capture click ids and UTMs on first hit, persist them server-side, carry them across funnel steps and domains, attach them to the order, report server-to-server, dedupe browser and server events, then verify against your own order table.
  • Platform-specific guidance: Covers Facebook Conversions API, TikTok Events API, Google Ads click conversion import, and Microsoft Bing CAPI, including credentials, click id parameters (fbclid, ttclid, gclid, msclkid), and PII hashing rules.
  • Verification checklist: Reconcile platform-reported conversions against your database, monitor click id coverage on paid orders, and use platform event debuggers before scaling spend.
  • Use Case: Your store records 45 orders but Facebook claims 40 and Google claims 30. Use this Skill to diagnose where click ids are being dropped, wire up server-side events with shared event ids, and stabilize the reporting ratio.

Quick Start

Ask the AI to set up server-side conversion tracking for your funnel so purchases are reported accurately to Facebook, TikTok, Google, and Bing despite ad blockers and iOS restrictions.

Frequently Asked Questions about server-side-conversion-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up server-side conversion tracking for Facebook and Google Ads?▼

Capture click ids (fbclid, gclid) and UTMs on the landing page, persist them in a server-side session, attach them to the order record, then send purchase events server-to-server via Facebook Conversions API and Google Ads click conversion import with hashed customer identifiers.

Why does Facebook report fewer purchases than my actual orders?▼

Browser pixels lose conversions to iOS tracking prevention, ad blockers, cookie lifetime caps, and cross-domain redirects. Server-side reporting through the Conversions API with click ids and hashed PII restores most of that lost reporting.

How do I deduplicate browser pixel and server-side conversion events?▼

Send the same event id on both the browser pixel event and the server event for each purchase. Facebook additionally matches on fbp and fbc cookie values. Without a shared event id you double-count conversions.

Does server-side tracking work across different domains in a funnel?▼

Yes, but click ids and UTMs must be forwarded explicitly in the redirect to the next domain and re-persisted there. A redirect that drops the query string destroys attribution for that campaign, which is where most funnels silently fail.

What are the limitations of server-side conversion tracking?▼

It improves conversion reporting and matching, not user-level cross-site identity resolution. Platform numbers still will not agree with each other due to differing attribution models, and consent and privacy requirements still apply to hashed PII sent server-side.

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