What problem does it solve?
This Skill provides a structured, MEURO-driven approach to planning and executing multi-market DTC channel expansion, enabling brands to identify priority channels, assess risks, and build phased roadmaps.
Core Features & Use Cases
- Load and harmonize Brand Brain assets (e.g., brand-master.md, products.md) to inform expansion strategies across marketplaces, wholesale, international markets, and offline channels.
- Apply MEURO framework (Market Fit, Economics, Urgency, Readiness, Option Value) to score opportunities, rank channels, and generate a risk-aware rollout plan with budgets, OKRs, and exit criteria.
- Produce mode-based playbooks (Mode A: Channel Assessment, Mode B: Marketplace Entry, Mode C: Wholesale, Mode D: Internationalization, Mode E: Offline Entry, Mode F: Channel Health Audit) and actionable tasks for execution.
Quick Start
Provide your brand context and target markets, and I will generate a phased expansion plan using MEURO scoring.