afa-expand
CommunityMaster multi-channel DTC growth with expansion.
Authorafadtc
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill provides a structured, MEURO-driven approach to planning and executing multi-market DTC channel expansion, enabling brands to identify priority channels, assess risks, and build phased roadmaps.
Core Features & Use Cases
- Load and harmonize Brand Brain assets (e.g., brand-master.md, products.md) to inform expansion strategies across marketplaces, wholesale, international markets, and offline channels.
- Apply MEURO framework (Market Fit, Economics, Urgency, Readiness, Option Value) to score opportunities, rank channels, and generate a risk-aware rollout plan with budgets, OKRs, and exit criteria.
- Produce mode-based playbooks (Mode A: Channel Assessment, Mode B: Marketplace Entry, Mode C: Wholesale, Mode D: Internationalization, Mode E: Offline Entry, Mode F: Channel Health Audit) and actionable tasks for execution.
Quick Start
Provide your brand context and target markets, and I will generate a phased expansion plan using MEURO scoring.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: afa-expand Download link: https://github.com/afadtc/afa-dtc-skills/archive/main.zip#afa-expand Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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