afa-expand

Plan multi-market DTC channel expansion using the MEURO framework.

138|39|Updated Apr 29, 2026
One-click install
npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-expand
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: afa-expand
Source: https://github.com/afadtc/afa-dtc-skills/tree/main/afa-expand
Command: npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-expand

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a structured, MEURO-driven approach to planning and executing multi-market DTC channel expansion, enabling brands to identify priority channels, assess risks, and build phased roadmaps.

Core Features & Use Cases

  • Load and harmonize Brand Brain assets (e.g., brand-master.md, products.md) to inform expansion strategies across marketplaces, wholesale, international markets, and offline channels.
  • Apply MEURO framework (Market Fit, Economics, Urgency, Readiness, Option Value) to score opportunities, rank channels, and generate a risk-aware rollout plan with budgets, OKRs, and exit criteria.
  • Produce mode-based playbooks (Mode A: Channel Assessment, Mode B: Marketplace Entry, Mode C: Wholesale, Mode D: Internationalization, Mode E: Offline Entry, Mode F: Channel Health Audit) and actionable tasks for execution.

Quick Start

Provide your brand context and target markets, and I will generate a phased expansion plan using MEURO scoring.

Frequently Asked Questions about afa-expand

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan multi-channel DTC expansion into new markets?

Plan multi-channel DTC expansion by loading brand context and applying the MEURO framework to score opportunities, generating a risk-aware, phased rollout roadmap with budgets and OKRs.

What is the MEURO framework for channel expansion?

The MEURO framework evaluates Market Fit, Economics, Urgency, Readiness, and Option Value to score expansion opportunities, rank channels, and build risk-aware rollout plans for DTC brands.

How do I assess risks before entering new marketplaces or wholesale channels?

Assess marketplace and wholesale entry risks by applying MEURO scoring to generate risk-aware roadmaps that include specific exit criteria, guardrails, and phased budgets.

Can I use this approach for both international expansion and offline retail?

Yes, you can use this approach for internationalization and offline retail entry, producing mode-based playbooks that deliver actionable tasks tailored to each specific channel type.

What brand context do I need to provide for a market-entry rollout plan?

Provide foundational Brand Brain assets like brand-master.md and products.md to harmonize your data, which informs expansion strategies and generates accurate MEURO scoring outputs.

How do I audit the health of my existing multichannel sales strategy?

Audit existing channel health by running the Channel Health Audit mode, which evaluates current multichannel performance and delivers actionable next steps and strategic guardrails.