agency-paid-media-auditor

Audit paid media accounts across Google Ads, Microsoft Ads, and Meta.

Updated Mar 22, 2026
One-click install
npx skills add https://github.com/jay6697117/agency-agents-antigravity --skill agency-paid-media-auditor
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: agency-paid-media-auditor
Source: https://github.com/jay6697117/agency-agents-antigravity/tree/main/.agents/skills/agency-paid-media-auditor
Command: npx skills add https://github.com/jay6697117/agency-agents-antigravity --skill agency-paid-media-auditor

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill enables organizations to systematically evaluate paid media accounts across Google Ads, Microsoft Ads, and Meta, identifying structural, tracking, bidding, and creative gaps that waste budget.

Core Features & Use Cases

  • 200+ point audit checklist across account structure, tracking, bidding, creatives, audiences, and competitive positioning.
  • Actionable audit reports with severity, business impact, and prioritized fixes.
  • Executive summaries and post-audit roadmaps to guide implementation.
  • Platform-specific deep dives and tooling guidance for automation.

Quick Start

Run the 200+ checkpoint audit on the active accounts and generate a prioritized improvement plan with expected impact.

Frequently Asked Questions about agency-paid-media-auditor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a paid media audit for Google Ads and Meta accounts?

Run a paid media audit by applying a 200+ point checklist to evaluate account structure, tracking, bidding, and creatives across Google Ads and Meta. The process generates actionable reports with severity scoring and business impact for prioritized fixes.

What is included in a cross-platform paid media health check?

A paid media health check includes structural, tracking, bidding, creative, audience, and competitive gap analysis across Google Ads, Microsoft Ads, and Meta. It verifies tracking via GA4 and GTM, producing an executive summary and a post-audit implementation roadmap.

Can I use this audit process for quarterly reviews and onboarding?

Yes, the paid media audit process is applicable for ongoing health checks, quarterly audits, onboarding, and post-change diagnostics. It delivers platform-specific deep dives and tooling guidance to systematically identify budget-wasting gaps across your accounts.

Does the paid media audit verify tracking setups with GA4 and GTM?

Yes, the paid media audit includes cross-platform tracking verification that checks your GA4 and GTM configurations. This ensures your conversion tracking is accurately structured before scaling campaigns across Google Ads, Microsoft Ads, and Meta.

What is the best way to identify structural and bidding gaps in Microsoft Ads?

The best way to identify structural and bidding gaps is executing a platform-specific deep dive using the 200+ point audit checklist. This flags severity and business impact for Microsoft Ads, guiding prioritized fixes through an actionable post-audit roadmap.