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agency-programmatic-display-buyer

Optimize programmatic display campaigns across GDN, DV360, The Trade Desk, and Amazon DSP.

Updated Apr 11, 2026
Search Tags:#programmatic#display#abm#gdn#brand-safety#dv360#the-trade-desk
One-click install
npx skills add https://github.com/omeraltn/ice_cream_website_testing --skill agency-programmatic-display-buyer-omeraltn
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: agency-programmatic-display-buyer
Source: https://github.com/omeraltn/ice_cream_website_testing/tree/main/.antigravity/agency-programmatic-display-buyer
Command: npx skills add https://github.com/omeraltn/ice_cream_website_testing --skill agency-programmatic-display-buyer-omeraltn

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill reduces wasted spend, low viewability, and poor audience match in display campaigns by providing structured planning, placement curation, and programmatic execution guidance so impressions reach the right people at the right frequency and context.

Core Features & Use Cases

  • Managed GDN Strategy: Curate managed placements, set placement exclusions, optimize responsive display ads, and manage custom audience targeting on Google Display Network.
  • DSP & Programmatic Execution: Advise on DV360, The Trade Desk, and Amazon DSP setups, PMP and programmatic guaranteed deals, deal ID configuration, and supply path optimization.
  • Partner Media & ABM: Build partner AMP spreadsheets for newsletter and sponsored content buys, design account-based display activations with Demandbase/6Sense, and optimize ABM account lists and engagement scoring.
  • Measurement & Brand Safety: Recommend viewability targets, IVT monitoring, incrementality testing and cross-channel attribution frameworks to translate display metrics into business impact.

Quick Start

Create a managed placement and exclusion strategy for a mid-market retail campaign using GDN and DV360 placement performance to improve viewability and reduce wasted spend.

Frequently Asked Questions about agency-programmatic-display-buyer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize programmatic display campaigns to improve viewability and reduce wasted spend?▼

To optimize programmatic display campaigns, you need structured placement curation, exclusion management, and viewability targeting. Applying these strategies across GDN and DSP platforms ensures impressions reach the right audience while minimizing wasted budget.

How do I set up managed placements and exclusions for Google Display Network campaigns?▼

Setting up managed placements on Google Display Network involves curating specific websites and excluding poor-performing domains. This targeted approach improves audience match and viewability while significantly reducing wasted spend on irrelevant inventory.

What is the best way to execute programmatic guaranteed deals and supply path optimization in DV360?▼

Executing programmatic guaranteed deals in DV360 requires proper deal ID configuration and supply path optimization. This structured approach streamlines inventory access, enhances impression delivery efficiency, and ensures direct publisher relationships for premium placements.

How do I build account-based display activations using Demandbase or 6Sense?▼

Building account-based display activations with Demandbase or 6Sense requires optimizing ABM account lists and engagement scoring. This targeted display approach aligns impression delivery with high-value accounts to maximize relevance and business impact.

Can I use Amazon DSP and The Trade Desk for cross-channel attribution and incrementality testing?▼

Yes, Amazon DSP and The Trade Desk support cross-channel attribution and incrementality testing frameworks. These measurement capabilities translate raw display metrics into verified business impact by validating true campaign contribution.

Why does low viewability happen in display campaigns and how do I monitor IVT metrics?▼

Low viewability in display campaigns happens due to poor placement curation and invalid traffic (IVT). Monitoring IVT metrics and setting strict viewability targets across DSP platforms prevents wasted impressions and protects brand safety.

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