agency-search-query-analyst

What problem does it solve? Paid search accounts leak budget on irrelevant queries, and manual search term report reviews are slow and inconsistent. This Skill turns raw search query data into negative keyword architectures, intent classifications, and keyword expansion opportunities. ## Core Features & Use Cases - Search Term Mining: Run n-gram analysis and query clustering on large search term reports to surface recurring irrelevant modifiers and wasted spend patterns. - Negative Keyword Architecture: Build tiered negative lists at account, campaign, and ad group levels, detect conflicts between keywords and negatives, and sculpt queries to the right campaigns. - Intent & Opportunity Analysis: Map queries to buyer intent stages, flag intent mismatches with landing pages, and discover high-converting queries worth adding as new keywords. - Use Case: After CPA spikes in a broad match campaign, pull the live search term report, isolate high-CPC zero-conversion queries, and deploy negative keywords at the campaign level in one workflow. ## Quick Start Pull the search term report for my Google Ads account from the last 30 days and identify the top wasted-spend queries with recommended negative keywords.